The NASW Position Statement on Gays and Lesbians and the Students Persp

There are many issues that interfere with the health and happiness of those within the comical and Lesbian community. The theme Association Position Statement on Gays and Lesbians is as attempt to abolish such issues within the loving proceeding practice. One sic that individuals of any sexual orientation practice should feel safe is with those who have chosen the field of social work as a means to back up the oppressed. Social workers must be aware of their own soulfulnessal beliefs and values when it comes to the fear of and the misrepresentation of working with this divers group. The consequences of not dealing with such issues and may have a latent manifest in dealing with the Gay and Lesbian population, and if not addressed prior to working in this field, maybe annihilative to a client. After reviewing the NASWs Position Statement of Gays and Lesbians, I found that NASW supports laws and rights as it pertains to the rights of gays, lesbians, bisexual, and transgender or the LGBT (NASW, 2004). Moreover, the position statement identifies that homosexuals should be seen as equals and be effrontery the right to such issues as same-sex marriages, adoptions, joint tax returns, shared health insurance, parenting, and bereavement leaves. As social workers we should not try to change a persons beliefs about their sexual orientation in anyway, but seek to gain education concerning human sexuality, human sexual development, and a high percentage point of comfort and communication skills when responding to such issues (Haldman, 1994).Before I penetrate any further into this paper, I would like to point out that it is important for people (especially social workers), to know what the meaning of heterosexism is to truly understand the concept of the NASW... ...eflects my own views and experiences concerning LGBT group as it relates to the NASW position on Gays and Lesbian. It is because I am a social work student that I celebrate and support this statement. W orks CitedHacker. 2011. in Merriam-Webster.com. Retrieved May 8, 2011, from http//www.merriam- webster.com/dictionary/hackerNational Association of Social Workers. (1999). Code of ethics of the National Association of Social Workers. Washington, DC Author.National Association of Social Workers. (2003). Lesbian, gay, and bisexual issues. Social work speaks National Association of Social Workers policy statements, 20032006 (6th ed., pp. 224235). Washington, DC NASW Press.Walter R. Schumm 2010 The early(a) Story about Same Sex Parenting, www. schummksu.edu, Retrieved March 4, 2012www.eReference.com/reference/dictionary/entry/heterosexism

Internet Chat Rooms :: Technolgy Computers Communication Essays

Internet Chat Roomsmissing works citedOver the course of the last several old age I have explored several on line communities such as intimate adult impose, travel, dogs, trivia, and writers. Mostly I was curious close to what draws people to chat rooms and what benefit, if any, is derived from their going to chat rooms. I was also curious as to whether people actually used the education gleaned, whether it was beneficial or did they simply average check out rooms because they were lonely and wanted to find new friends who had similar interests. On a personal level, I found that once I entered a community or chat room, the more specific I was about what I was looking for, the better the information provided. I found that the information given was given freely and was generally useful. Worse case scenario was if someone didnt know they generally referred me to a source that could provide the needed information. I cogitate you can find just about anything on line, but what about other people? Did they share my beliefs about the information obtained on line? And why do I sometimes still feel more comfortable if I can touch the information or talk live to other person? Did other people feel the same management? I must admit that the romantic in me kicked in when I read stories about people donating kidneys to chat room friends or arranged a reunion between people who havent met in over 30 years. Would I find this in my classroom survey? I decided to experiment with my English 305B class and find out. Due to time constraints I sent them each a questionnaire containing 10 questions that would hopefully determine if they shared my feeling about information gathered on line. Although they knew who sent them the questionnaire, with our instructors assistance they were guaranteed anonymity in their responses. I had no way of determining who they were and if they answered. Id like to begin by first stating the questions asked together with a narrative of how I int erpreted the results. I sent the survey during class on May 18, 2000. There were 20 people in class and I had 11 responses, or 55% of the group replied. Questions Asked of the Group as a integral 1) Male or Female 6 male 5 female My only comment is that Im pleased about the fact that both males and females responded in closely equal numbers.

Anorexia Nervosa: Pharmacologic Treatments :: Medican Medicine Health Essays

Anorexia Nervosa Pharmacologic Treatments Medical Treatments The Basics Anorexia nervosa has been recognized by physicians for more than a century, but there is still no broadly accepted pharmacologic treatment. Anorexia Nervosa can lead to significantly impaired functioning in its victims along with a considerable morbidity. The pursuit of thinness is the interchange feature of AN, and the patients usually have a variety of other psychological disorders which makes treatment very challenging and difficult. No medication has proven to be generally useful in promoting or maintaining weight gain, thus cognitive-behavioral therapy remains the cornerstone of treatment. (Hoffman et al) According to Dr. Philip W. Long, A therapist must win the cooperation of the patient by express that treatment can free the patient from the obsessive thoughts about food and body weight that have become the sole focus of the patients life. In addition, depression, strong-arm well-being, and social rela tionships can be improved through various treatments. (http//www. mentalhealth.com/rx/p23-et01.htmlHead_1c) Pharmacology in the Treatment of Anorexia Nervosa Many medications have been used in the treatment of Anorexia Nervosa. Of these incompatible pharmacological treatments, there have been very few large scale, controlled studies demonstrating their effectiveness. Several of these medications, however, have proved useful in facilitating weight gain during the nutritional replenishment phase of treatment. This website discusses these different treatments, explains why they were used and their possible side effects, and the overall validity of their effectiveness as a treatment. Antipsychotic Drugs The most common human body of this drug which is administered to AN patients is chlorpromazine. If prescribed, it is usually given to severely obsessive-compulsive, anxious, and agitated AN patients. This drug is a neuroleptic or dopamine antagonist in the brain, and the theory which serves as the soil of this treatment revolves around the idea that certain characteristics of anorexia nervosa might reflect central nervous system dopaminergic activity. Some scientists theorize that these dopaminergic activities cause this eating disorder among other things. In certain clinical experiences, chlorpromazine has been shown to be somewhat effective in inducing hunger and weight gain, but others have shown no such effects along with some serious side effects. These include grand mal seizures and in increase in the development of bulimia. In summary, there is an absence of go across evidence as to the effectiveness of this drug as a treatment and with its potential for unwanted side effects, it is rarely used. (Walsh and Devlin)

God And Future Of America :: essays research papers

Expos PaperGod is an all seeing, all hearing, and all knowing being that no one has really ever been in count on contact with. For skeptics that is enough to make an unbeliever, yet, with all of the resurrections, walking on water, and visions of the Virgin Mary crying something must be there. That something is the true dilemma. What precisely is God and what exactly does he want us do? Many shed tried to analyze what the answers to these questions and most of them have received answers, its just that all the answers atomic number 18 different. Many factors have played part in my understanding of spirituality, from the views of the past to the radicals of the present each idea has helped me realize that God is there, anyway you want him to be.I feel that religion is overrated, just as cigarette ads try to suck young teens into smoking, religion tries to suck kids in through fear. Yet, while this approach may work on some, others grow out of, just as in believing in Santa Clause . Currently, with the more open-minded view of everything in society, there are less and less overtly religious people in the world. Jean-Paul Sartre saw this concept. He saw God as a concept dwindling on the brink of existence. Traditionally religion tells us that we must conform to Gods ideas of tender-heartedity to become fully human. Instead we must see human beings as liberally incarnate. Sartres atheism was not a consoling creed, but other existentialists saw the absence of God as a supreme liberation (Armstrong, 68). The idea of God as just there appealed to me. That is how I have always felt yet was convinced that a life without fully fledged devotion would get me nowhere. All though this view was refreshing I still questioned the reality of God. The world is not a warm, loving place. Although you may have a good life filled with much happiness, what about the millions of others that have a life of despair? The Koran says Not so much as the weight of an ant in earth or he aven escapes from the Lord. That is touching that Allah, God, and their ilk care when one ant dismembers another, or notes when a sparrow fall but I strain to see the use of it (Dillard, 195). Annie Dillard skepticism is threw a wrench in the gears of my thoughts.

PSY 301, Introductory Psychology, Fall 2005, Exam 3 B :: UTEXAS Texas Psychology

Form B Name __________________________ Date _____________Introductory Psychology, Fall 2005 (Hawkins)Exam 3Instructions Write your name and the date on the shed light on of this exam. Your must turn in thisexam along with your answer sheet. On the answer sheet, print your EID, blacken the letters of your EID and provide the other information requested. (Dont blank out to put which form of the exam you took) Remember to blacken your choice for each item on the answer sheet (A, B, C, or D) and completely erase your questions. safe(p) luck 1.Isaac, a 25-year-old law student, is heterosexual his brother Chaim, a 21-year-old college senior, is homosexual. The brothers obviously differ in their A)gender identity. B)sexual role. C)sexual orientation. D)gender type. E)gender schema. 2.mentally rehearsing ones resentments contributes to ________ perspiration levels and ________ blood pressure levels than mentally rehearsing forgiveness. A)lower lower B)higher higher C)lower higher D)high er lower 3.State Universitys psychology section and school of medicine are co-sponsoring a new professional program that applies behavioral and medical knowledge to health and disease. State University will clearly be offering a new degree in A)medical psychology. B)human engineering. C)behavioral medicine. D)neuropsychology. 4.Rush hour traffic is to upset stomach as ________ is to ________. A) fight down flight B)Type B Type A C)lymphocyte macrophage D)hypertension indigestion E)stressor stress reaction 5.Research on taste aversion in rats led to the discovery that suppression of the immune system can be influenced by A)biofeedback. B)Type A behaviors. C)elevated cholesterol levels. D)classical conditioning. E)aerobic exercise. 6. harmonise to the two- featureor theory, the two basic components of emotions are ________ and ________. A)facial expressions cognitive labels B)emotion-arousing events physical arousal C)physical arousal overt behavior D)cognitive labels physical ar ousal 7.The feel-good, do-good phenomenon refers to the fact that when people feel happy they A)are more willing to help others. B)perceive the world as a safer place. C)make decisions more effectively. D)experience a more positive self-image. E)report greater satisfaction with their whole lives. 8.British civil service workers in executive positions live longer than those in clerical positions. This best illustrates the value of A)spontaneous remission. B)perceived control. C)the general adaptation syndrome. D)alternative medicine. 9.The two-factor theory of emotion was proposed by A)Walter Cannon. B)Robert Zajonc. C)William James. D)Stanley Schachter. E)Richard Lazarus. 10.In response to stress, the adrenal gland releases A)epinephrine. B)lymphocytes. C)uric acid. D)teratogens. E)acetylcholine. 11.Who suggested that we feel sorry because we cry . . . afraid because we tremble?

PSY 301, Introductory Psychology, Fall 2005, Exam 3 B :: UTEXAS Texas Psychology

Form B Name __________________________ Date _____________Introductory Psychology, Fall 2005 (Hawkins)Exam 3Instructions Write your name and the date on the assoil of this exam. Your must turn in thisexam along with your answer sheet. On the answer sheet, print your EID, blacken the letters of your EID and provide the other information requested. (Dont allow for to put which form of the exam you took) Remember to blacken your choice for each item on the answer sheet (A, B, C, or D) and completely erase your questions. approximate luck 1.Isaac, a 25-year-old law student, is heterosexual his brother Chaim, a 21-year-old college senior, is homosexual. The brothers obviously differ in their A)gender identity. B)sexual role. C)sexual orientation. D)gender type. E)gender schema. 2.mentally rehearsing ones resentments contributes to ________ perspiration levels and ________ blood pressure levels than mentally rehearsing forgiveness. A)lower lower B)higher higher C)lower higher D)higher lower 3.State Universitys psychology surgical incision and school of medicine are co-sponsoring a new professional program that applies behavioral and medical knowledge to health and disease. State University will clearly be offering a new degree in A)medical psychology. B)human engineering. C)behavioral medicine. D)neuropsychology. 4.Rush hour traffic is to upset stomach as ________ is to ________. A) adjure flight B)Type B Type A C)lymphocyte macrophage D)hypertension indigestion E)stressor stress reaction 5.Research on taste aversion in rats led to the discovery that suppression of the immune system can be influenced by A)biofeedback. B)Type A behaviors. C)elevated cholesterol levels. D)classical conditioning. E)aerobic exercise. 6. fit in to the two- factor theory, the two basic components of emotions are ________ and ________. A)facial expressions cognitive labels B)emotion-arousing events physical arousal C)physical arousal overt behavior D)cognitive labels physical arousa l 7.The feel-good, do-good phenomenon refers to the fact that when people feel happy they A)are more willing to help others. B)perceive the world as a safer place. C)make decisions more effectively. D)experience a more positive self-image. E)report greater satisfaction with their whole lives. 8.British civil service workers in executive positions live longer than those in clerical positions. This best illustrates the value of A)spontaneous remission. B)perceived control. C)the general adaptation syndrome. D)alternative medicine. 9.The two-factor theory of emotion was proposed by A)Walter Cannon. B)Robert Zajonc. C)William James. D)Stanley Schachter. E)Richard Lazarus. 10.In response to stress, the adrenal gland releases A)epinephrine. B)lymphocytes. C)uric acid. D)teratogens. E)acetylcholine. 11.Who suggested that we feel sorry because we cry . . . afraid because we tremble?

Analysis of Superior Manufacturing

T fit of Contents Introduction The objective of this report is to provide Mr.. Paul Harvey, chair with the detailed logical thinking for the decisivenesss recommended and also to figure out which yields be losing m unmatchabley. As the caller-out is operating in an oligopoly and has somewhat medium market partake, setting our confess values is not an option. The giant star Samara announces the prices for the growthions annually, and the other eight companies in the indus emphasize follow the price. Problem The presidential term underwent management change in early 2004.The company lost $690,000 (Refer to adjunct 1) in that year, which resulted in a low team spirit of the employees. They have lost faith in the management and have low demand level. So, a decisiveness has to be made regarding the return of three point of intersections I. E. hund deprivation and one, 102 and 103. Recently the giant in the patience Samara decided to lower the selling price for the cross road 101 and a final decision has to be made, if the organization should lower the selling price or not? Key Success Factors aspect at the serving of industry gross revenue rate, for product 101 its 12%, for 102 its 8% and for 103 its 10%.The company has to increase its market sh atomic number 18 to be able to generate corroborative income. The second most important aspect is cost. As all the products are manufactured in separate factories and they operate below capacity, its sound to control the be especially the contumacious costs. Even though all the factories are horizontally integrated with shared production process facilities, it doesnt help retention the costs in check. The employees seem to be disappointed with the new management and have a low morale. They are not exactly motivated to try harder to make a positive impact.Operating in an oligopoly, where prices are controlled by another firm, Superior has no control over the selling prices so, the company should Ochs on care costs tokenish and increasing their industry gross sales rate. There is no compensation and remunerate system to Judge the procedure of employees. Situation Analysis I started off with analyzing income contention for 2004 to get a better understanding of the situation and to figure out which products are generating profit and which ones are responsible for the loss.After reviewing the data from 2004 it was free-base that only the product 101 is generating income and the other two products 102 and 103 are losing money (Refer to auxiliary 1 . 1). As I wanted to be ere that the information provided was spotless I took the closeness of following(a) parcel margin income argumentation. Also I found a couple of additions errors in the 2004 and 2005 income statement. I have highlighted the mistakes in red in appendix 1. 1 and appendix 2.Decision Regarding Dropping Products After categorizing all the costs into fixed and variable costs found on the information provided by the accounting department, I came to find out the fixed costs for grinder 101 ,102 and 103 are $1 and respectively (Refer to appendix 1 . 1). The respective factories leave behind have to induce these costs even if they continue the production. The voice margins for factories 101, 102 and 103 are and respectively. So, even if products 102 and 103 are losing money they are still contributing to fixed costs by the equivalent amount as their contribution.This suggests that if the production is discontinued the company would be incurring an extra loss of Thus, I tend to agree with Mr.. Harvey decision of continuing production of product 103 and the other two products. For further details please refer to appendix 1. 1 . Appendix 1. 2 shows that if 113,766 additional units are sold for product 102 and 162,41 5 units of product 103. The company would of have made a profit of $2,999,000. The reason for not meeting the targets could be because of low morale of the employees. If we c ompare the predicted income statement for 2005 and the actual performance (Refer to appendixes 1. And 2). The Variances of rent, indirect labor and depreciation are $259,000 $213,000 and $642,000 respectively are all favorable. Its safe to say that these three costs, which are all fixed costs, are the main factors for the improvement in profitability during the period January 1 to June 30, 2005. In a nutshell if fixed costs are controlled the company cigaret do authentically well (Refer o appendix 1. 3 and appendix 2). Decision Regarding the Price for Product 101 The decision regarding the price of product 101 is ground on the income statement of 2005 from January 1st to June 30th (Refer to appendix 3. ). The appendix has both income statement with selling price set as $24. 5 and $22. 5. It has been forecasted that if the price is dropped to $22. 5, the organization would be able to sell 1 million units. On the other hand if the organization decides to continue with the same that they are following at the moment, 750,000 units disregard be sold for first six months of year 2006. Here I would like to point out that these forecasts are not exact and there whitethorn be a difference between what is predicted and the actual sales but for now I think thats an appropriate estimation as any.The forecasted income statements are based on the unit price per 100 lbs from first half of 2005 income statement. It is noted that the income statement with the price $22. 5 gives a high(prenominal) contribution margin (10,468,490. 86) compared to the one with price $24. 5 (11,979,587. 82). These figures include the 5 percent reduction in the prices of materials and supplies and the discount on selling prices. The income statement shows that a higher operating income can be generated if the selling price set by Samara is followed (Refer to appendix 3. 2). The reason for that is the fixed costs give remain unbroken within the pertinent range.So, I have decided to take the fixed costs from the 2005 Unary I-June 30) income statement. Since with the selling price $22. 5 gives a higher contribution margin, the company will lose less money (- $334,043. 07) to be exact (Refer to appendix 3. 2). Also if 31,803 additional units are sold, the company can breakable for product 101 . On the other hand 135,459 additional units would be required to breakable if the current price is kept. Also it doesnt seem a good mood keeping the prices higher than the rest of the seven firms, costumer might not appreciate and its of utmost important the company maintains its market share if not improve.Conclusion & passport Since it has been established that dropping any of the products doesnt benefit the company in any way, I would like to suggest keeping all the products. The company could do really well if the sales target are met and for that the motivation level of the employees compulsions to be high. So, my recommendation to motivate employees would be to set up a per formance based reward and compensation system, which would keep the employees motivated, especially the sales force to do better.Another thing that can be done is rather than paying the sales force a fixed salary, they should be paid a commission based salary which would give rise to a sense of competition for sales people to do better and based on their sales they could be properly rewarded. For product 101, my analysis suggests that, the price set by Samara should be follow not Just because the organization will save itself from heavy losses but also its essential for the company to maintain its current industry sales share and having a higher price than the other firms could draw the customer away and then the organization would have bigger problems.Fixed costs need to be controlled and varan strictly. All the factories are operating under capacity which doesnt help the organization in achieving its goals. One way to keep the costs in control in my opinion would be to assign spe cific tasks to specific factories so that they can operate efficiently rather than dedicating a whole factory to a product line. As the three reduces have somewhat similar manufacturing procedures.Analysis of Superior ManufacturingTable of Contents Introduction The objective of this report is to provide Mr.. Paul Harvey, president with the detailed reasoning for the decisions recommended and also to figure out which products are losing money. As the company is operating in an oligopoly and has somewhat medium market share, setting our own prices is not an option. The giant Samara announces the prices for the products annually, and the other eight companies in the industry follow the price. Problem The organization underwent management change in early 2004.The company lost $690,000 (Refer to appendix 1) in that year, which resulted in a low morale of the employees. They have lost faith in the management and have low motivation level. So, a decision has to be made regarding the produc tion of three products I. E. 101, 102 and 103. Recently the giant in the industry Samara decided to lower the selling price for the product 101 and a final decision has to be made, if the organization should lower the selling price or not? Key Success Factors Looking at the share of industry sales rate, for product 101 its 12%, for 102 its 8% and for 103 its 10%.The company has to increase its market share to be able to generate positive income. The second most important aspect is costs. As all the products are manufactured in separate factories and they operate below capacity, its hard to control the costs especially the fixed costs. Even though all the factories are horizontally integrated with shared production process facilities, it doesnt help keeping the costs in check. The employees seem to be disappointed with the new management and have a low morale. They are not exactly motivated to try harder to make a positive impact.Operating in an oligopoly, where prices are controlled by another firm, Superior has no control over the selling prices so, the company should Ochs on keeping costs minimum and increasing their industry sales rate. There is no compensation and reward system to Judge the performance of employees. Situation Analysis I started off with analyzing income statement for 2004 to get a better understanding of the situation and to figure out which products are generating profit and which ones are responsible for the loss.After reviewing the data from 2004 it was found that only the product 101 is generating income and the other two products 102 and 103 are losing money (Refer to appendix 1 . 1). As I wanted to be ere that the information provided was accurate I took the liberty of following contribution margin income statement. Also I found a couple of additions errors in the 2004 and 2005 income statement. I have highlighted the mistakes in red in appendix 1. 1 and appendix 2.Decision Regarding Dropping Products After categorizing all the costs into fixed and variable costs based on the information provided by the accounting department, I came to find out the fixed costs for factory 101 ,102 and 103 are $1 and respectively (Refer to appendix 1 . 1). The respective factories will have to incur these costs even if they continue the production. The contribution margins for factories 101, 102 and 103 are and respectively. So, even if products 102 and 103 are losing money they are still contributing to fixed costs by the same amount as their contribution.This suggests that if the production is discontinued the company would be incurring an extra loss of Thus, I tend to agree with Mr.. Harvey decision of continuing production of product 103 and the other two products. For further details please refer to appendix 1. 1 . Appendix 1. 2 shows that if 113,766 additional units are sold for product 102 and 162,41 5 units of product 103. The company would of have made a profit of $2,999,000. The reason for not meeting the targets could be because of low morale of the employees. If we compare the predicted income statement for 2005 and the actual performance (Refer to appendixes 1. And 2). The Variances of rent, indirect labor and depreciation are $259,000 $213,000 and $642,000 respectively are all favorable. Its safe to say that these three costs, which are all fixed costs, are the main factors for the improvement in profitability during the period January 1 to June 30, 2005. In a nutshell if fixed costs are controlled the company can do really well (Refer o appendix 1. 3 and appendix 2). Decision Regarding the Price for Product 101 The decision regarding the price of product 101 is based on the income statement of 2005 from January 1st to June 30th (Refer to appendix 3. ). The appendix has both income statement with selling price set as $24. 5 and $22. 5. It has been forecasted that if the price is dropped to $22. 5, the organization would be able to sell 1 million units. On the other hand if the organization de cides to continue with the same that they are following at the moment, 750,000 units can be sold for first six months of year 2006. Here I would like to point out that these forecasts are not accurate and there may be a difference between what is predicted and the actual sales but for now I think thats an appropriate estimation as any.The forecasted income statements are based on the unit price per 100 lbs from first half of 2005 income statement. It is noted that the income statement with the price $22. 5 gives a higher contribution margin (10,468,490. 86) compared to the one with price $24. 5 (11,979,587. 82). These figures include the 5 percent reduction in the prices of materials and supplies and the discount on selling prices. The income statement shows that a higher operating income can be generated if the selling price set by Samara is followed (Refer to appendix 3. 2). The reason for that is the fixed costs will remain constant within the relevant range.So, I have decided to take the fixed costs from the 2005 Unary I-June 30) income statement. Since with the selling price $22. 5 gives a higher contribution margin, the company will lose less money (- $334,043. 07) to be exact (Refer to appendix 3. 2). Also if 31,803 additional units are sold, the company can breakable for product 101 . On the other hand 135,459 additional units would be required to breakable if the current price is kept. Also it doesnt seem a good idea keeping the prices higher than the rest of the seven firms, costumer might not appreciate and its of utmost important the company maintains its market share if not improve.Conclusion & Recommendation Since it has been established that dropping any of the products doesnt benefit the company in any way, I would like to suggest keeping all the products. The company could do really well if the sales target are met and for that the motivation level of the employees needs to be high. So, my recommendation to motivate employees would be to set u p a performance based reward and compensation system, which would keep the employees motivated, especially the sales force to do better.Another thing that can be done is rather than paying the sales force a fixed salary, they should be paid a commission based salary which would give rise to a sense of competition for sales people to do better and based on their sales they could be properly rewarded. For product 101, my analysis suggests that, the price set by Samara should be follow not Just because the organization will save itself from heavy losses but also its essential for the company to maintain its current industry sales share and having a higher price than the other firms could draw the customer away and then the organization would have bigger problems.Fixed costs need to be controlled and monitor strictly. All the factories are operating under capacity which doesnt help the organization in achieving its goals. One way to keep the costs in control in my opinion would be to as sign specific tasks to specific factories so that they can operate efficiently rather than dedicating a whole factory to a product line. As the three reduces have somewhat similar manufacturing procedures.

Socio Economic Study

Economic Benefits As part of the agricultural sector, the banana industry also ensures that It contributes to the auspices of the environment through with(predicate) the observance of globally accepted practices and abiding by Philippines laws. Furthermore, the industry also makes positive Impact on the cultural political aspects through Enameled contact with the Influence Insurgency Improved peace and order situation Effective local governance Integration of Indigenous people (e. G. Bugaboo, Nabob, Muslim) Into mainstream society and break-dance understanding of cultures.The Banana industry impact on the economy includes Provision of employment (minimum wages, Job security) Development of related industries (transport, food, consumer goods, entertainment) Increased income opportunity (cash crop, I. E. Corn, rice, firewood gathering vs.. Employment) Prompts meliorate infrastructure support from government and private organizations Increased tax collection for local government. I n price of social impact, the industry helps provide Basic necessitate through the availability of food, housing, clothing, and employment Education increased number of studentsHealth care availability of institutional care Migration back to family instead of having to look for aliveness elsewhere Equal opportunity for women and autochthonous people and Fewer occurrences of domestic and Juvenile related crime and conflicts. The Philippine banana industry Is the 5th largest merchandise Industry In the country and the indulges in Mindanao. In terms of local tax contribution, the Industry remitted about Phi Million worth of local taxes In 2008, Including byplay Tax, Real property tax, Residence Certificates of Employees, withholding tax of employees, withholding tax at source, and Income.Socio Economic Study By EX_Donald As part of the agricultural sector, the banana industry also ensures that it contributes Furthermore, the industry also makes positive impact on the cultural pol itical Minimized contact with the influence insurgency Integration of indigenous people (e. G. Bugaboo, Nabob, Muslim) into mainstream society and Better understanding of cultures. The Philippine banana industry is the 5th largest export industry in the country and the indigents in Mindanao. In terms of local tax contribution, the industry remitted about Phi Million worth of local taxes in 2008, including Business Tax, Real

The Return: Midnight Chapter 5

I thought you wanted to fascinate out so we could sing to Damon,Stefan said, stil afford in hand with Elena as she do a sharp right turn onto the rickety stair representation that led to the second-floor rooms and, above that, to Stefans attic.Wel , unless he kil s Matt and runs I dont see whats to keep us from talking to him tomorrow.Elena glanced back at Stefan and dimpled. I took your advice and thought a little about the two of them. Matts a pretty tough quarterback and theyre both only human direct, right? Anyway, its time for your dinner.Dinner?Stefans canine teeth responded automaticaly embarrassingly quickly to the word. He sure y needed to squander a word with Damon later and make sure Damon understood his place as a guest at the boardinghouse nothing more but it was true, he could do that tomorrow. It might even be more effective tomorrow, when Damons own pent-up rage was spent.He press his tongue against his fangs, trying to force them back down, but the smal s timulation caused them to sharpen, nicking his lip. Now they were aching pleasantly. Al in response to a single word dinner.Elena threw him a teasing glance over her shoulder and giggled. She was one of those lucky females with a beautiful laugh. But this was a clearly mischievous giggle, clean from her wicked, scheming childhood. It do Stefan want to tickle her to hear more it made him want to laugh with her it made him want to grab her and demand to k right off the joke.Instead he said, Whats up, cacoethes?Someone has sharp teeth,she responded innocently, and giggled again. He lost himself in admiration for a second and also choppyly lost hold of her hand. Laughing like a musical cascade of white water over rock, she ran up the stairs ahead of him, both to tease and to show him what good shape she was in, he thought. If she had stumbled, or faltered, she knew he would decide that her donation of blood was harming her.So far it didnt seem to be damaging some(prenominal) of his friends, or he would have insisted on a rest for that person. But even Bonnie, as delicate as a dragonfly, hadnt seemed to be the worse for it.Elena raced up the stairs knowing that Stefan was smiling behind her, and at that place was no shadow of mistrust in his mind.She didnt deserve it, but that only made her more anxious to please him.Have you had your dinner?Stefan asked as they reached his room. eagle-eyed ago roast beef cooked.She smiled.What did Damon say when he final y realized it was you and looked at the food youd brought?Elena made herself giggle again. It was al right to have tears in her eyes her burns and cuts agony and the episode with Damon justified any amount of weeping.He cal ed it bloody hamburger. It was steak tartar. But, Stefan, I dont want to talk about him now.No, of course you dont, love.Stefan was immediately contrite. And he was trying so hard not to seem eager to feed but he couldnt even assure his canines.And Elena was in no mood to dal y either . She perched on the bed, careful y unwinding the bandage Mrs. Flowers had just wound on it. Stefan suddenly looked troubled.Love He stopped abruptly.What? Elena finished with the bandage, studying Stefans face.Well shall I take it out of your arm instead? Youre already in paroxysm and I dont want to loll with Mrs. Flowerss anti-tetanus treatment. on that points still plenty of room around it, Elena said cheerful y.But a bite on top of those cutsHe stopped again.Elena looked at him. She knew her Stefan. There was something he wanted to say. Tell me, she pressed him.Stefan final y met her eyes directly, and then put his mouth close to her ear. I can heal the cuts,he whispered. But it would mean opening them again so they can bleed. That wil hurt.And it might poison youElena said sharply. Dont you see? Mrs. Flowers put heaven knows what on them She could feel his laughter, which direct warm tingles down her spine. You cant kil a vampire so easily,he said. We only die if you sta ke us through the heart. But I dont want to hurt you even to help you. I could Influence you not to feel anything Once again, Elena cut him off. No No, I dont mind if it hurts.As long as you get as much blood as you need.Stefan respected Elena enough to know that he shouldnt ask the same question twice. And he could hardly restrain himself any longer. He watched her lie down and then stretched out beside her, bending to get to the green-stained cuts. He licked gently, at first rather tentatively, at the wounds, and then ran a satiny tongue over them. He had no idea how the process worked or what chemicals he was stroking over Elenas injuries. It was as automatic as alive was to humans. But after a minute, he chuckled softly.What? What? Elena demanded, smiling herself as his breath tickled.Your bloods laced with lemon balm, Stefan replied.Grand mamas healing recipe has lemon balm and inebriant in it Lemon balm wineIs that good or bad? Elena asked uncertainly.Its fine for a chan ge. But I still like your blood straight the best. Does it hurt too much?Elena could feel herself flush. Damon had healed her cheek this way, back in the Dark Dimension, when Elena had, with her own body, protected a bleeding slave from a whiplash.She knew Stefan knew the story, and must know, each time he saw her, that the almost-invisible white line on her cheekbone had been stroked just this gently into healing.Compared to that, these scratches are nothing, she sent.But a sudden chil went through her.Stefan I never begged your pardon for protecting Ulma at the risk of not being able to save you. Or, worse for dancing while you were famishment for keeping up the society pretense so we could get the Twin Fox key Do you think I care about that? Stefans vocalism was mock-angry as he gently sealed one cut at her throat. You did what you had to in order to track me find me save me after Id left you whole here. Dont you think I understand? I didnt deserve the saving Now Elena fe lt a smal sob choke her. Never say thatNever And I suppose I suppose I knew you would forgive me or I would have felt every jewel I wore burning like a brand. We had to chase you down like a fox with hounds and we were so scared that a single misstep could mean youd be hangedor we would be.Stefan was holding her tightly now. How can I make you understand? he asked. You gave up everything even your freedom for me. You became slaves. You you were DisciplinedElena asked wildly, How do you know that? Who told you?You told me, beloved. In your sleep in your dreams.But, Stefan Damon took the pain for me. Did you know that?Stefan was silent a moment, then responded, Isee. I didnt know that before.Scenes strewn from the Dark Dimension bubbled in Elenas mind. That city of tarnished baubles of il usive glitter, where a whiplash that dissipate blood across a wal was as much celebrated as a handful of rubies strewn on the sidewalk.Love, dont think about it. You followed me, and you r escued me, and now were here together, Stefan said. The last cut closed, he lay his cheek on hers. Thats all I care about. You and I together.Elena was almost dizzily glad to be forgiven but there was something inside her something that had grown and grown and grown during the weeks she was in the Dark Dimension.A feeling for Damon that was not just the result of her need for his help. A feeling that Elena had thought Stefan understood. A feeling that might even change the relations between the three of them her, Stefan, and Damon. But now Stefan seemed to assume that everything would return to the way it was before his kidnapping.Oh, wel , why fret about tomorrow when tonight was enough to make her weep with joy?This was the best feeling in the world, the knowledge that she and Stefan were together, and she made Stefan promise her over and over that he would not ever leave her on another quest again, no matter how briefly, no matter what the cause.By now, Elena could not even fo cus on what she had been worried about before. She and Stefan had always found heaven in each others arms. They were meant to be together forever. Nothing else mattered now that she was home.Homewas where she and Stefan were together.

Marketing Mix

slacken of Contents I. INTRODUCTION3 II. MARKET outline4 A. Product5 B. hurt5 C. order5 D. Process5 E. batch6 F. Physical evidence6 G. Promotion6 III. environs7 A. Macroenviroment7 B. Microenvironment8 IV. CONSUMER BEHAVIOUR9 V. MARKET TARGETING & POSITIONING10 A. section10 B. range trade12 C. Market localization12 VI. CONCLUSION13 VII. References14 INTRODUCTION This report aims to identify various situationors for success in the shade buzz off-a counseling regimen merchandise.This ordain be accomplished by comp be two sustenance service companies with a like strategy change surface epicurean Pizza Bars and Real Burger World (RBW) ended up with signally dissentent results from the following sentiments merchandise strategy, the environment, consumer behavior and grade grocery store and locating. MARKET STRATEGY The infrastructure of two perkiness and RBW was animated by a similar desire to provide a gastronome or toweringer quality halt away food in t he war-ridden dissipated food industry. Though, they came up with s dismayly different plans and implementations. rancour gourmet Pizza Real Burger World People Founder previous experience as a jitney of wizard of the founders successful experience in a Pizza Restaurant starting up a handicraft Training and management support for their superior general manager replaced because of his lack of franchises experience in the industry Process Long Long expression in raft of the customers guest burger, customer invited to suggest a menu point in time Physical Evidence Dynamic, fashionable and modern up commercialize look Typical burger stock for upmarket tar conduct Product High quality and sweet-smelling Real, innate(p) and hale ingredients Broad cream from traditional to original Choice much(prenominal) or less diversified taste (Asian touch) Dynamic menu with gourmet burgers, handmake Product on demand fries Price Restaurant pric es, much expensive than the Slightly above competitive crosss (1? ore than rivalrys the existing rivalrys) Place Shop, network Website, Ph champion Shop Promotion Heart tush Tick of approval & medias TV Show Risking it all in 2episodes, radio, local anesthetic papers, letterbox drops, Brochure handouts in the passageway sponsorships Protest in front of their competitor store Website reward card Table 1 Marketing strategy of some(prenominal) companies through the 7Ps 1 Product Both companies offer better value to their customers through the high gear and fresh quality of their carrefour. This is the main advantage that differentiates themselves from their competitors. o Quality QualityWhile RBW provides real, natural and wholesome ingredients (Naz Choudhury, http//books. google. com. au/ ), Crust, sensitive to the new trend of salubriousnessy food, provides not only high quality food -with premium ingredients much(prenominal) as prosciutto, tiger pr awns or smoked salmon- but also whole food with six Heart Foundation Pizzas. o Variety They both offer a broad choice from traditional to original taste (Asian touch for Crust).What seems an advantage for Crust e reallywhere RBW, and pizza restaurant is that Crust customers target compose their own pizza, though a common doing in the pizza riotous food industry. 2 Price Because it is not trying to be moth-eatener than or as affordable as its competitors, unlike RBW, Crust chooses a clear different position from its competitors. Crust gets a premium price ground on the product differentiation. 3 Place The place for the rootage browses gives an indication on the position of the libertine. While Crust naturalised their first shop in a suburb where the great unwashed may necessitate more time to reckon for a longer process, RBW had their first shop in a dynamic street, in the city and a obturate walk from its competitors.Also Crust developed a delivery service with as many ways as possible to make their product gettable to oercome their geographic limitation. 4 Process Due to their position as high(prenominal) and fresh quality food, both of these companies need a longer bear on time for their product, than its competitors. Though, Crust found a way to compensate. The preparation in view of the customers increases the interaction between the staff and the customers and is visually exciting. This tactic is a way of creating delight for customers. A good point for RBW is the guest burger. The customer is invited to take break dance in the creation of menu items. 5 PeoplePeople working for the guild ar important since they contribute to the image of the firm. Crust understood this rise, they made it an important part of their plan. They provide training and management support for their franchises to cover brand identity and so, the atmosphere of the first shop. On the contrary, RBW showed an mistake from the start, the first General Manager of the store had no experience in the spry food industry. 6 Physical evidence The look of the store conveys the merchandise message of the firm. It has to be in adequation with what the firm claims to provide, that involves also the differentiation from their competitors.Crust chose distinctive act upon and a high curriculum decor just as a gourmet firm would do. It gives satisfaction to customers who would expect greater value. On the other hand, though they hired professionals to design their store, RBW appeargond to go missed the upmarket look and ended up looking like any other burger shop. 7 Promotion By earning the Heart Foundation Tick of approval, they consolidated their image differentiation, got the media attention as a short term promotion but also undoubtedly a long term promotion through this kind of sponsorship. They also use radio, local papers, letterbox drops, and sponsorships. Those tactics are important to build a strong brand identity.Crust is omnipresent so that they stay in potential customers minds. They developed a Website to go along with the technology orientated baseball club and targeted customers. The use of a reward card is a way of retaining profitable customers. Whereas in the grapheme of RBW, it is appearing in a TV show, the firm benefited from a priceless mass promotion to make their brand known. Nonetheless, they didnt sustain themselves to this level and came up with only short term promotion. Protesting in front of their competitor store rat be regarded as a desperate move to draw customers. From the analysis of these parameters, we can say that Crust has a head more developed strategy than RBW.When RBWs main (unique) advantage is the higher quality food, Crust has developed a more complex strategy around the higher quality and healthy food and the service cape, regarded as a pick out to success. ENVIRONMENT This section discusses external and internal factors affecting Crusts and RBWs business. Four factors wer e chosen to outline their success/failure Demographic forces (macro), socio-cultural forces (macro), corporate finish (micro), and competitive environment (micro). Macroenvironment are fairly common to the two firms as Australia and UK have similar cultural background and economic level. The factors which led these two firms to out or keeping(p) results could be found in microenvironment. pic 1 Macroenviroment o Demographic forces understanding the demographic environment is of great importance as it involves people, and people make up markets (Kotler, Adam, Denize and Armstrong, 2009 pp. 89). Changes in househ over-the-hill types are beneficial trend for fast-food industry. The important demographic trend for fast-food industry is changes in househ gaga types. Increased number of one person, childless couple households increases the demand for convenient, ready-to-eat meals. Dual-income families made quality food affordable. The two firms targeted those new-type households. o Soc io-cultural forces Businesses exists within society, therefore businesses can be influenced by society.To keep up with societal changes may provide businesses with competitive advantages. The increased health awareness in society led the changing trend in consumer preferences to better-taste, fresher fast-food which perceived as fitter. Crust and RBW met this consumer trend. Another socio-cultural force is the trend towards choice. Both firms dealt with this trend by offering broad range of menu. 2 Microenvironment o Corporate finale fortified corporate culture helps to develop strong brand because people, internal and external to the company, can share similar values. Strong brand equity enables businesses to establish firm customer base and brand royalty, which in turn give businesses long-term growth and profitability.Crust has a clear corporate culture of personality impelled based on professionalism, entrepreneurship and teamwork and partnership with stores and customers ( www. crust. com. au, 2010). This is expressed to customers through store show and service, which serves as physical evidence to the customers. On the other hand, RBWs culture was based on co-founders friendship. The business built on friendship can be fallen into amateurism resulted in various operational problems, which could reduce customer satisfaction. o matched environment Fast-food industry is highly competitive market and the competition is complex. Players in the market have to deal with huge multinational organizations such as McDonalds, vacuum tube and Pizza Hut as well as thousands of local necessitate stores.To provide greater customer value and satisfaction than competitors, strategic analysis of competitive environment is crucial for businesses. Crust identified a gap in the pizza market in Australia, and then develops the strategy to fit them into the gap. Differentiation against competitors is the key factor to be successful in competitive market. Reflecting the tough competitive environment, crust aims to grow slowly and steady through good relationships with the stores and the customers (www. crust. com. au, 2010). RBW didnt take it seriously compared to Crust because RBW were confident with the products and believed that consumers choose them once they tried their burger. The placement choice for the first store was made by financial tenability quite than strategic point of view.This resulted in direct competition with established fast-food brands such as McDonalds and Burger King. CONSUMER BEHAVIOUR pic There is little deflection between the fact that RBW and crust pizza are located in England and Australia respectively because both are industrialized nations and both are very similar culturally. As such, both are positively affected by the growing awareness of the benefits of healthier food, as well as an active desire for such food, especially in the age groups that both Crust and RBW caters to. There are three thrust psychologic al influences on a customer to eat at crust pizza. The first is an aspirational one. The existing perception of high dining atering to educated, high earning professionals that crust has worked meticulously to build, and one of the results is that cosmos seen to eat there is indicative of being a segment of that particular demographic. pic Figure 3. Reasons for eating Fast Food http//shansenta. blogspot. com/2006_10_01_archive. html The bit influence is the lordly and go forthingness to pay for high quality food by the more discerning consumers. The third is one of safety, in the sense that crust delivers on time, with the counterbalance pizza, in the same quality as in the store imputable to its specially made base. While the time take is longer, customers are pleasant as it is what they expect. RBWs customers have different set of influences repayable to its geographical positioning in a less well off part of capital of the United Kingdom where price is a significant fact or.For the majority of consumers that frequent that particular part of London, the health benefits that RBW provided were not enough of an incentive to try the burgers. Also, it is the nature of burgers that they are quick. The reason for eating them is that it is a convenient way of eating and customers are un forgeting to wait more than ten minutes for a burger that elsewhere they can get within one or two minutes. MARKET TARGETING & POSITIONING 1 cleavage The basis of a long term marketing strategy, as well as the initial success of the business requires a target market to be identified and the business positioned satisfy the needs of the chosen market. Crust Gourmet Pizza Real Burger World geographic part - Distributed around Australia NSW, ACT and - open the first store in London in mid 2003 capital of Seychelles An expansion in - Located in a street with other fast food stores Singapore Demographic Segmentation - Targeting the age of 18-39 eld old including- Targeti ng the people with the age of 20-40 families and high incomes including middle affiliateyears old and high incomes and hurrying class. Targeting consumers from diverse nationality Psychographic Segmentation - Targeting the people with a healthy life style - Targeting consumers with a healthy and busy lifestyle Behavioural Segmentation - Targeting for the middle and upper class who - Some of consumers would have negative attitudes would have purchase do frequently due to some failure on plans. Table 2. Comparison of segmentation between Crust and RBW o Geographic Segmentation Most firms have national marketing programmes which adjust their products and promotions to satisfy the individual needs of geographic units. Geographic Segmentation can be the closely important process whichbrings to lightthedifference between the case of Crust and RBW. For Crust, itis distributed in the main cities of Australia included Sydney, Melbourne, Queensland and Victoria. The store sare located in various suburbs.This implies two factors of geographic segmentation being region and population density. Thisindicates agreater opportunityfor thesuccess ofthe company due to its location. On the other hand,the first RBW storewas located in a street with other fast-food stores containing McDonalds and Burger King. This evidently demonstrates that there is more competition and thusthepotential of losing customers tothe other major food chains. RBW would be forced to compete against eminent and familiarfast-food outlets. In this case, having justlaunched their first outlet,it would contribute to decreasing their earnings. o Demographic SegmentationThe Crust has targetedan age group ranging between 18-39 years of age. Additionally,they are more likely focussing on middle and upper class demographics. We can assume that RBW also has targeteda similardemographic of consumersto that ofthe Crust. This can be classifiedas demographic segmentation. Each businesstargets a ad hoc demographic that they feel the product or service would be most likely to attract. With that, the company get out be able to set out its goals, marketing strategies and prices according to that chosen demographic. It clearly shows that both the Crust and RBW have targeted prehend level of consumers who would become big fans of the restaurant.In addition demographic factor is very influential on marketing strategy because consumer utilization and needs are variable since each individual has different taste desires inproducts depending on how old they are, what family life cycle they have or what occupation or income they have. o Psychographic Segmentation The Crust has an aim to change the perception of pizza fromthat of acheap food to more of one that can be classified as a healthier choice. concordly, this will appeal tothose people who have a healthy lifestyleor are conscious about their diet. This strategywould track tofurther success in their business as not only will t hey be able tomaintain the number of existing customers,they would alsobeattracting a new line of customers.For instance, through education and the media people are progressively gaining more awareness with regards to their diet and healthy living. With that in mind, the public will be less inclined toeat unhealthily and would begin to focuson maintaining a healthy diet. Thisis aclear indicationthat people wouldchoose Crust rather than Dominos or Pizza Hut because of their marketing strategy. As well as in the case of RBW, theyhave triedto developthe subject that burgers, ifserved correct, canbe considered asan extremely healthymeal and not plainlyanother form of junk food. This also would appeal tothe public to eatat RBW as it appeals to the present values the public upholds. o Behavioural SegmentationOne of the factors in behavioral Segmentation is purchase occasion. In the case of both Crust and RBW, they have targeteda demographic ofhigh income earnersand this haslead toan es calating disasterof increasing their earnings. Since pizzas and burgers are the most favorable food for parties, gatherings and meals,the public is guaranteedto purchase these foods on a frequent basis. But consumers may have different attitudes towards Crust and RBW. The Crust has been well-known as apersonality driven culture whereas the RBW has negative aspects associated with their food chainsince they failed with some launch tactics such as brochure handouts and a fire burger day.With knowledge of such aspects, the public will most likely respond accordingly and think twice about RBW and its few slip-ups. 2 Target market For target market there are several different strategies undifferentiated marketing, differentiated marketing and difficult marketing. Firstly, undifferentiated marketing is to ignore the specific market segments and approach the whole market with one market offer. Secondly, differentiated marketing is a marketing that determines to target several market seg ments and design separate offers for each. Lastly, concentrated marketing is choosing one large market or few submarkets. It clearly shows that bothCrust and RWB are concentrated marketers since concentrated marketing provides a meansfor small firms to compete against other large companies and to gain a foothold in the food industry. 3 Market positioning Market positioning is the final part of step, involving developing a positioning for the target market, followed by the marketing mix. Crust pizza positioned their stores to be attractive to the market outlined. The relatively high price per pizza reflects their positioning as a gourmet pizza restaurant, though offering delivery services as well to expand the reach of their business. The restraint ambiance and staff trained in customer service helps differentiate Crust as a higher class of dining than its competitors.Its certification by the national heart foundation also gives proof to its claims of healthy pizza, swaying those s keptical of those marketing gimmicks and again differentiating it from competitors. RBW however, positioned both physically and otherwise to be in direct competition with existing fast food outlets. Located in a part of London where price is the delimitate factor, it is similar in price to McDonalds, contradicting its projected image of gourmet burgers. Customers have also commented that the shop feels similar to burger king, losing the perception of healthy food, and thus customers. Unlike crust, its burgers are not certified as healthy, though its stating of nutritionary values of its burgers is a positive move, similar actions by McDonalds and other fast food outlets dilutes the impact of that move.Had it gone with its initial location at a more high priced part of London, the outcome may be very different. CONCLUSION In conclusion, there are a number of factors that determine the success or failure of a business such as those of a gourmet fast food such as RBW and Crust pizza. These factors range from the elements in the marketing strategy to the target market and market positioning, both planned and execution. The importance of these factors can be illustrated by the difference between Crust Pizza and RBW, precondition the similarity of their environmental and cultural factors. It is RBWs failure to understand the nature of their product and the behavior and influences on their customers that lead to RBWs eventual downfall.Crust pizza, on the other hand, well understood these factors and created an appropriate strategy and focused on the correct target market to claim success. References INTERNET Crust website, http//www. crust. com. au/ flitting Musings, http//shansenta. blogspot. com/2006_10_01_archive. html Wikinvest, http//www. wikinvest. com/stock/Wendy%27s_International_%28WEN%29 BOOK Kotler P, Adam, S, Denize S, & Armstrong, G. , 2009,. Principles of Marketing, 4th ed, Pearson Education. Australia, Frenchs Forest, NSW Figure1. Market shares of the Major Players in the Fast Food Industry http//www. wikinvest. com/stock/Wendy%27s_International_%28WEN%29 Figure2. Pie chart of Consumer behaviour on Frequency of Fast Food http//shansenta. blogspot. com/2006_10_01_archive. htmlMarketing intermixtureAccording to Eddie Robinson, The will to win, the desire to succeed, the urge to reach your full potentialthese are the keys that will unlock the door to personal excellence. In this competitive business world, it is imperative that business owners develop and create unique products in order to be differentiated from its competitors. Business owners can use a set of tools called the Marketing meld to provide the unique quality that the item for consumption is a need.This tool is made up of a set of controllable factors that can be familiarized until the precise combination is established to satisfy the needs or wants of consumers in a particular target market plot of ground generating a profit. The Marketing Mix is made up of fo ur factors. They are product, price, place and promotion. The product can be referred to as the physical product or service that satisfies what a consumer wants or need. Price refers to the amount that customers will pay for a particular good or service after taking into account factors such as profit, competitors response, business survival and probable pricing.The channel of distribution that serves as a means of getting the product or service in a convenient location to the target consumers is referred to as place. Promotion represents the methods of communication used to provide predicateation of a particular good or service to its target market using various mediums. The proposed product we have decided to discuss in this essay is a self-cleaning bathtub. This product would satisfy the wants and needs of luxury hoteliers and people who are interested in living a luxurious life around the world.Generally, majority of the people who perform cleaning services usually keep off th e time of cleaning their bathtub because it is very tedious task and the effects of the noxious fumes from the cleaning products. The idea of a self-cleaning bathtub would solve these problems, while satisfying the many wants and in some cases, the needs of a wide cross-section of people. This product will be sold in two variations and will range in different sizes. These variations include free standing tubs and drop in tubs.The self-cleaning bathtub boasts of its quick drain plus fast-action integral pump for quick water changing, self-cleaning system that simultaneously removes surface debris and cleans the bottom of the hot tub with its built in vacuum. It also has premium LED lights that create ambiance and tranquility. It comes with an installation crew and technicians standing behind 10 years of warranty to give customers peace of mind. In addition, the economic theory asserts that in a free market economy the market price reflects interaction between supply and demand the p rice is set to equate the quantity being supplied and demanded.In turn, these quantities are set by the marginal utility of the asset to different buyers and to different loters. In reality, the price may be distorted by other factors, such as tax and other government regulations. When a commodity is for sale at multiple locations, the Law of one price is generally believed to hold. This essentially states that the cost difference between the locations cannot be greater than that representing shipping, taxes, other distribution costs etc.In the case of the majority of consumer goods and services, the distribution costs are quite a high similarity of the general price, so the law may not be very useful. In practice, it may well make economic sense to offer a product or service for sale at a higher price in a wealthy area than in a disadvantaged area as the marginal utility of the asset for purchasers will be higher in the former. With that being said, several factors can be taken into experimental condition when looking to price an item such as this one.Since the price of a product is normally the deciding factor in choosing one brand over another, it is a common area of the marketing mix that can be used to make strategic changes. The customer would not expect to pay the unwavering price of a regular bathtub. However, they may not expect a significantly high price. For instance, if you take the price of a regular bathtub, add on the cost of products and tools usually used to clean the tub, the customer will not expect to pay a price that is 50-100% more than the total of the two. They might as well decide to continue cleaning their tub on their own.Smart retailers sell good items cheap, with small profit per item because cheap prices increase sales and overall profit. In other words, it is better to sell forty (40) items at ten dollars ($10) profit rather than five (5) items at forty dollars ($40) profit. This will ensure business survival for a very lon g time as long as the quality of the product in maintained. Competitors response will have no effect on this product as long as the affordable price and high quality is maintained. As long as the cheapest possible manufacturing method is utilized, the competitor will find it very difficult to compete.Furthermore, it is important that the self-cleaning tub is available when and where the customer wants it. Distributing the product to its consumers will be through with(p) through direct channels for the customers who wants customized tubs and through dual distribution. This product will be accessible to customers with few obstacles. Moreover, mass marketing is a market reportage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer. It is the type of marketing (or attempting to sell through persuasion) of a product to a wide audience.The idea is to broadcast a message that will reach the largest number of people possible. T he target market for this product would be very huge. Quite frankly, every single person who owns or lives in a home should be interested in a self-cleaning bathtub. However, the most strategic channel of distribution should be among person building or looking to build new luxury homes, apartment buildings or hotels. many a(prenominal) new business customers can be obtained since apartment buildings and hotels would want to utilize this product.The benefits range from cheaper cost of janitorial service to additional attraction to apartments and hotel rooms for guests and tenants to choose from. In order to get all prospective customers interested in the product, public demonstrations will have to be made at strategic areas of business in the city or main towns. Invitations should be sent out to all hotels, luxury home owners and apartment building owners to attend this public event where usage of the bathtub will be demonstrated for all to see. Generally, promotion is communicating with the public in an attempt to influence them toward buying your products and/or services.How does promotion differ from advertising? Promotion is the broader, all inclusive term. Advertising is just one specific action you could take to promote your product or service. Promotion, as a general term, includes all the ways available to make a product and/or service known to and purchased by customers and clients. Promotion of this item would be do through various mediums. These mediums include television advertisements, billboards, radio advertisements, newspaper advertisements just to name a few.In summary, the success of the self-cleaning bath tub relies greatly upon proper marketing. The company must have the right combination of all the elements of the marketing mix in order to produce desirable sales results. The mix will include the variables and apparatus that the company will use to satisfy the business objective and the needs of the potential customers. The marketing mix is the foundation of a marketing strategy, unless a new theory is developed and can convincingly replace it will continue to serve that purpose.The market mix is designed to accommodate the customer. Therefore, each aspect of the marketing mix is equally important. When the mix is being developed, all final decisions about the elements should be made at the same time. To summarize the marketing mix, a company develops a product that meets the needs and desires of customers. Then determines how the product will reach final customers. A promotion plan is then developed to inform the customer of the product. Finally, a price is established while ensuring the company earns a profit.Marketing MixTable of Contents I. INTRODUCTION3 II. MARKET STRATEGY4 A. Product5 B. Price5 C. Place5 D. Process5 E. People6 F. Physical evidence6 G. Promotion6 III. ENVIRONMENT7 A. Macroenviroment7 B. Microenvironment8 IV. CONSUMER BEHAVIOUR9 V. MARKET TARGETING & POSITIONING10 A. Segmentation10 B. Target mar ket12 C. Market positioning12 VI. CONCLUSION13 VII. References14 INTRODUCTION This report aims to identify various factors for success in the quality take-away food market.This will be accomplished by comparing two food service companies with a similar strategy Crust Gourmet Pizza Bars and Real Burger World (RBW) ended up with remarkably different results from the following aspects marketing strategy, the environment, consumer behavior and target market and positioning. MARKET STRATEGY The foundation of both Crust and RBW was animated by a similar desire to provide a gourmet or higher quality take away food in the competitive fast food industry. Though, they came up with slightly different plans and implementations. Crust Gourmet Pizza Real Burger World People Founder previous experience as a manager of One of the founders successful experience in a Pizza Restaurant starting up a business Training and management support for their General manager replaced because of his lack of franchises experience in the industry Process Long Long Preparation in view of the customers guest burger, customer invited to suggest a menu item Physical Evidence Dynamic, fashionable and modern upmarket look Typical burger shop for upmarket target Product High quality and fresh Real, natural and wholesome ingredients Broad choice from traditional to original Choice more or less diversified taste (Asian touch) Dynamic menu with gourmet burgers, handmade Product on demand fries Price Restaurant prices, more expensive than the Slightly above competitive brands (1? ore than competitors the existing competitors) Place Shop, Internet Website, Phone Shop Promotion Heart Foundation Tick of approval & medias TV Show Risking it all in 2episodes, radio, local papers, letterbox drops, Brochure handouts in the street sponsorships Protest in front of their competitor store Website reward card Table 1 Marketing strategy of both companies through the 7Ps 1 Product Both companies offer better value to their customers through the high and fresh quality of their product. This is the main advantage that differentiates themselves from their competitors. o Quality QualityWhile RBW provides real, natural and wholesome ingredients (Naz Choudhury, http//books. google. com. au/ ), Crust, sensitive to the new trend of healthy food, provides not only high quality food -with premium ingredients such as prosciutto, tiger prawns or smoked salmon- but also healthy food with six Heart Foundation Pizzas. o Variety They both offer a broad choice from traditional to original taste (Asian touch for Crust).What seems an advantage for Crust over RBW, and pizza restaurant is that Crust customers can compose their own pizza, though a common doing in the pizza fast food industry. 2 Price Because it is not trying to be cheaper than or as affordable as its competitors, unlike RBW, Crust chooses a clear different position from its competitors. Crust gets a premium price based on the product differentiation. 3 Place The place for the first shops gives an indication on the position of the firm. While Crust established their first shop in a suburb where people may have more time to wait for a longer process, RBW had their first shop in a dynamic street, in the city and a close walk from its competitors.Also Crust developed a delivery service with as many ways as possible to make their product available to overcome their geographic limitation. 4 Process Due to their position as higher and fresh quality food, both of these companies need a longer processing time for their product, than its competitors. Though, Crust found a way to compensate. The preparation in view of the customers increases the interaction between the staff and the customers and is visually exciting. This tactic is a way of creating delight for customers. A good point for RBW is the guest burger. The customer is invited to take part in the creation of menu i tems. 5 PeoplePeople working for the company are important since they contribute to the image of the firm. Crust understood this well, they made it an important part of their plan. They provide training and management support for their franchises to preserve brand identity and so, the atmosphere of the first shop. On the contrary, RBW showed an mistake from the start, the first General Manager of the store had no experience in the fast food industry. 6 Physical evidence The look of the store conveys the marketing message of the firm. It has to be in adequation with what the firm claims to provide, that includes also the differentiation from their competitors.Crust chose distinctive colours and a high class decor just as a gourmet firm would do. It gives satisfaction to customers who would expect greater value. On the other hand, though they hired professionals to design their store, RBW appeared to have missed the upmarket look and ended up looking like any other burger shop. 7 Prom otion By earning the Heart Foundation Tick of approval, they consolidated their image differentiation, got the media attention as a short term promotion but also undoubtedly a long term promotion through this kind of sponsorship. They also use radio, local papers, letterbox drops, and sponsorships. Those tactics are important to build a strong brand identity.Crust is omnipresent so that they stay in potential customers minds. They developed a Website to go along with the technology orientated society and targeted customers. The use of a reward card is a way of retaining profitable customers. Whereas in the case of RBW, it is appearing in a TV show, the firm benefited from a priceless mass promotion to make their brand known. Nonetheless, they didnt sustain themselves to this level and came up with only short term promotion. Protesting in front of their competitor store can be regarded as a desperate move to attract customers. From the analysis of these parameters, we can say that Cr ust has a well more developed strategy than RBW.When RBWs main (unique) advantage is the higher quality food, Crust has developed a more complex strategy around the higher quality and healthy food and the service cape, regarded as a key to success. ENVIRONMENT This section discusses external and internal factors affecting Crusts and RBWs business. Four factors were chosen to outline their success/failure Demographic forces (macro), socio-cultural forces (macro), corporate culture (micro), and competitive environment (micro). Macroenvironment are fairly common to the two firms as Australia and UK have similar cultural background and economic level. The factors which led these two firms to contrastive results could be found in microenvironment. pic 1 Macroenviroment o Demographic forcesUnderstanding the demographic environment is of great importance as it involves people, and people make up markets (Kotler, Adam, Denize and Armstrong, 2009 pp. 89). Changes in household types are bene ficial trend for fast-food industry. The important demographic trend for fast-food industry is changes in household types. Increased number of one person, childless couple households increases the demand for convenient, ready-to-eat meals. Dual-income families made quality food affordable. The two firms targeted those new-type households. o Socio-cultural forces Businesses exists within society, therefore businesses can be influenced by society.To keep up with social changes may provide businesses with competitive advantages. The increased health awareness in society led the changing trend in consumer preferences to better-taste, fresher fast-food which perceived as healthier. Crust and RBW met this consumer trend. Another socio-cultural force is the trend towards choice. Both firms dealt with this trend by offering broad range of menu. 2 Microenvironment o Corporate culture Strong corporate culture helps to develop strong brand because people, internal and external to the company, can share similar values. Strong brand equity enables businesses to establish firm customer base and brand royalty, which in turn give businesses long-term growth and profitability.Crust has a clear corporate culture of personality driven based on professionalism, entrepreneurship and teamwork and partnership with stores and customers (www. crust. com. au, 2010). This is expressed to customers through store presentation and service, which serves as physical evidence to the customers. On the other hand, RBWs culture was based on co-founders friendship. The business built on friendship can be fallen into amateurism resulted in various operational problems, which could reduce customer satisfaction. o Competitive environment Fast-food industry is highly competitive market and the competition is complex. Players in the market have to compete with huge multinational organizations such as McDonalds, Subway and Pizza Hut as well as thousands of local take-away stores.To provide greater cust omer value and satisfaction than competitors, strategic analysis of competitive environment is crucial for businesses. Crust identified a gap in the pizza market in Australia, and then develops the strategy to fit them into the gap. Differentiation against competitors is the key factor to be successful in competitive market. Reflecting the tough competitive environment, crust aims to grow slowly and steady through good relationships with the stores and the customers (www. crust. com. au, 2010). RBW didnt take it seriously compared to Crust because RBW were confident with the products and believed that consumers choose them once they tried their burger. The location choice for the first store was made by financial reason rather than strategic point of view.This resulted in direct competition with established fast-food brands such as McDonalds and Burger King. CONSUMER BEHAVIOUR pic There is little difference between the fact that RBW and crust pizza are located in England and Austral ia respectively because both are industrialized nations and both are very similar culturally. As such, both are positively affected by the growing awareness of the benefits of healthier food, as well as an active desire for such food, especially in the age groups that both Crust and RBW caters to. There are three driving psychological influences on a customer to eat at crust pizza. The first is an aspirational one. The existing perception of high dining atering to educated, high earning professionals that crust has worked meticulously to build, and one of the results is that being seen to eat there is indicative of being a member of that particular demographic. pic Figure 3. Reasons for eating Fast Food http//shansenta. blogspot. com/2006_10_01_archive. html The second influence is the imperative and willingness to pay for high quality food by the more discerning consumers. The third is one of safety, in the sense that crust delivers on time, with the correct pizza, in the same qual ity as in the store due to its specially made base. While the time take is longer, customers are satisfied as it is what they expect. RBWs customers have different set of influences due to its geographical location in a less well off part of London where price is a significant factor.For the majority of consumers that frequent that particular part of London, the health benefits that RBW provided were not enough of an incentive to try the burgers. Also, it is the nature of burgers that they are quick. The reason for eating them is that it is a convenient way of eating and customers are unwilling to wait more than ten minutes for a burger that elsewhere they can get within one or two minutes. MARKET TARGETING & POSITIONING 1 Segmentation The basis of a long term marketing strategy, as well as the initial success of the business requires a target market to be identified and the business positioned satisfy the needs of the chosen market. Crust Gourmet Pizza Real Burger World Geographic segmentation - Distributed around Australia NSW, ACT and - Opened the first store in London in mid 2003 Victoria An expansion in - Located in a street with other fast food stores Singapore Demographic Segmentation - Targeting the age of 18-39 years old including- Targeting the people with the age of 20-40 families and high incomes including middle classyears old and high incomes and upper class. Targeting consumers from diverse nationality Psychographic Segmentation - Targeting the people with a healthy lifestyle - Targeting consumers with a healthy and busy lifestyle Behavioural Segmentation - Targeting for the middle and upper class who - Some of consumers would have negative attitudes would have purchase occasions frequently due to some failure on plans. Table 2. Comparison of segmentation between Crust and RBW o Geographic Segmentation Most firms have national marketing programmes which adjust their products and promotions to satisfy the individual needs o f geographic units. Geographic Segmentation can be the most important process whichbrings to lightthedifference between the case of Crust and RBW. For Crust, itis distributed in the main cities of Australia included Sydney, Melbourne, Queensland and Victoria. The storesare located in various suburbs.This implies two factors of geographic segmentation being region and population density. Thisindicates agreater opportunityfor thesuccess ofthe company due to its location. On the other hand,the first RBW storewas located in a street with other fast-food stores containing McDonalds and Burger King. This evidently demonstrates that there is more competition and hencethepotential of losing customers tothe other major food chains. RBW would be forced to compete against eminent and familiarfast-food outlets. In this case, having justlaunched their first outlet,it would contribute to decreasing their earnings. o Demographic SegmentationThe Crust has targetedan age group ranging between 18-39 years of age. Additionally,they are more likely focussing on middle and upper class demographics. We can assume that RBW also has targeteda similardemographic of consumersto that ofthe Crust. This can be classifiedas demographic segmentation. Each businesstargets a specific demographic that they feel the product or service would be most likely to attract. With that, the company will be able to set out its goals, marketing strategies and prices according to that chosen demographic. It clearly shows that both the Crust and RBW have targetedappropriate level of consumers who would become big fans of the restaurant.In addition demographic factor is very influential on marketing strategy because consumer usage and needs are variable since each individual has different taste desires inproducts depending on how old they are, what family life cycle they have or what occupation or income they have. o Psychographic Segmentation The Crust has an aim to change the perception of pizza fromthat o f acheap food to more of one that can be classified as a healthier choice. Accordingly, this will appeal tothose people who have a healthy lifestyleor are conscious about their diet. This strategywould lead tofurther success in their business as not only will they be able tomaintain the number of existing customers,they would alsobeattracting a new line of customers.For instance, through education and the media people areincreasingly gaining more awareness with regards to their diet and healthy living. With that in mind, the public will be less inclined toeat unhealthily and would begin to focuson maintaining a healthy diet. Thisis aclear indicationthat people wouldchoose Crust rather than Dominos or Pizza Hut because of their marketing strategy. As well as in the case of RBW, theyhave triedto developthe idea that burgers, ifserved correct, canbe considered asan extremely healthymeal and not simplyanother form of junk food. This also would appeal tothe public todineat RBW as it appe als to the present values the public upholds. o Behavioural SegmentationOne of the factors in behavioural Segmentation is purchase occasion. In the case of both Crust and RBW, they have targeteda demographic ofhigh income earnersand this haslead toan escalatingchanceof increasing their earnings. Since pizzas and burgers are the most favorable food for parties, gatherings and meals,the public is guaranteedto purchase these foods on a frequent basis. But consumers may have different attitudes towards Crust and RBW. The Crust has been well-known as apersonality driven culture whereas the RBW has negative aspects associated with their food chainsince they failed with some launch tactics such as brochure handouts and a free burger day.With knowledge of such aspects, the public will most likely respond accordingly and think twice about RBW and its few slip-ups. 2 Target market For target market there are several different strategies undifferentiated marketing, differentiated marketing an d concentrated marketing. Firstly, undifferentiated marketing is to ignore the specific market segments and approach the whole market with one market offer. Secondly, differentiated marketing is a marketing that determines to target several market segments and design separate offers for each. Lastly, concentrated marketing is choosing one large market or few submarkets. It clearly shows that bothCrust and RWB are concentrated marketers since concentrated marketing provides a meansfor small firms to compete against other larger companies and to gain a foothold in the food industry. 3 Market positioning Market positioning is the final part of step, involving developing a positioning for the target market, followed by the marketing mix. Crust pizza positioned their stores to be attractive to the market outlined. The relatively high price per pizza reflects their positioning as a gourmet pizza restaurant, though offering delivery services as well to expand the reach of their business. T he restraint ambiance and staff trained in customer service helps differentiate Crust as a higher class of dining than its competitors.Its certification by the national heart foundation also gives proof to its claims of healthy pizza, swaying those skeptical of those marketing gimmicks and again differentiating it from competitors. RBW however, positioned both physically and otherwise to be in direct competition with existing fast food outlets. Located in a part of London where price is the defining factor, it is similar in price to McDonalds, contradicting its projected image of gourmet burgers. Customers have also commented that the shop feels similar to burger king, losing the perception of healthy food, and thus customers. Unlike crust, its burgers are not certified as healthy, though its stating of nutritional values of its burgers is a positive move, similar actions by McDonalds and other fast food outlets dilutes the impact of that move.Had it gone with its initial location a t a more high priced part of London, the outcome may be very different. CONCLUSION In conclusion, there are a number of factors that determine the success or failure of a business such as those of a gourmet fast food such as RBW and Crust pizza. These factors range from the elements in the marketing strategy to the target market and market positioning, both planned and execution. The importance of these factors can be illustrated by the difference between Crust Pizza and RBW, given the similarity of their environmental and cultural factors. It is RBWs failure to understand the nature of their product and the behavior and influences on their customers that lead to RBWs eventual downfall.Crust pizza, on the other hand, well understood these factors and created an appropriate strategy and focused on the correct target market to claim success. References INTERNET Crust website, http//www. crust. com. au/ Momentary Musings, http//shansenta. blogspot. com/2006_10_01_archive. html Wikinves t, http//www. wikinvest. com/stock/Wendy%27s_International_%28WEN%29 BOOK Kotler P, Adam, S, Denize S, & Armstrong, G. , 2009,. Principles of Marketing, 4th ed, Pearson Education. Australia, Frenchs Forest, NSW Figure1. Market shares of the Major Players in the Fast Food Industry http//www. wikinvest. com/stock/Wendy%27s_International_%28WEN%29 Figure2. Pie chart of Consumer behaviour on Frequency of Fast Food http//shansenta. blogspot. com/2006_10_01_archive. html

Report Education System in Japan Essay

Japan has already begun to experience a population decline, with the result that many universities atomic number 18 already having encumbrance maintaining their student populations, although entry into top ranks of the universities remains hugely competitive. The emerging and foreseeable trend is that many universities will have to try to attract large poetry of foreigners or diversify or face closure. It is also now said that a university study in Japan is within easier reach of students today, but that the whole step of that higher education is now in question despite the many educational reforms that have been set in motion. Each academic year begins in April and comprises of two semesters. Basic general dots are four-year degrees, a feature adapted from the American system. Undergraduate students receive instruction via the lecture and seminar group method. The general degree may be followed by two-year Masters degrees ( broadly a combination of lectures and guided research ) and then a three year Doctorate (largely found on research) where these are offered.Graduate education in Japan is underdeveloped compared to European countries and the United States with only slightly more than 7 percent of Japanese undergraduates going on to graduate school as compared to 13 percent of American undergraduates. Postgraduate educational offerings are weak and the number of universities offering postgraduate programmes or a wide variety of programmes, is small, compared to that in other industrialized western countries.Japan has about three million students enrolled in 1,200 universities and junior colleges and hence the second largest higher educational system in the developed world. Japan also has one of the largest systems of private higher education in the world. The 710 odd universities in Japan can be separated into 3 categories highly competitive, mildly competitive and non-competitive (the schools that are first-tier being the infamously difficult to ent er ones). Public universities are generally more prestigious than their private ones with only 25 percent of all university-bound students being admitted to public universities.More than 65 percent of high school graduates inhabit their studies of these, over 70 percent are enrolled in private colleges and universities. Only about 10 percent of private institutions receive their financial resources from public funding, with about public funds on higher education being spent on the national and local public universities. Despite the impressive statistics, Japanese universities are considered to be the weakest link in the countrys educational system.While many western writers have, time and time again, attributed the economic success of Japan to the educated and highly literate population of Japan, recent writings and studies tend to be far more critical, lamenting the deplorable state and quality of higher education in Japan today. Despite the famed exam rigors and competitiveness , declining standards in education and the high school students lack of interest in examine have lately been under spotlight. Some attribute this disinterestedness to the fact that academic effort no longer assured automatic rewards with the disintegration in the once stable and guaranteed lifetime employment system.Japanese students are also widely known to traditionally consider their university days to be a social playground, a reward for the hard work and having made it there, and, as many critics have recently pointed, professors demand relatively little from their students. Despite the institutional change and sweeping national reforms underway in response to these criticisms, the key problems remain unresolved the pyramidal-structure of the university system and entrance exam wars the centrally-controlled curriculum and lack of individuality and creativity of students as well as the lack of competitiveness in educational suppliers.

Siebel’s Critical Success

The definition of customer Relationship focal point is providing exceptional customer advantage. This entails rapid responses to tot eithery customer inquiries and demonstrations of active concern for customer satisfaction. CRM is a comprehensive sales and merchandising approach to building long term customer relationships and improving business performance. It is a way of serve uping an opening falsify customer relationships in an organized way. For example, an enterprise might build a data floor about its customers that described relationships in sufficient detail.The best Customer Relationship Management (CRM) systems include1) The energy to provide faster response to customer inquiries2) Increased efficiency through automation3) Having a deeper knowledge of customers4) Getting more marketing or cross-selling opportunities5) Identifying the most profitable customers6) Receiving customer feedback that leads to new and improved crossings or advantages8) Obtaining informati on that can be sh ard with the familys business partners.How Siebels Critical victory Factors assists in the internal growth of the company and their competitive advantage.Siebel Systems enable organizations to create a single source of customer information that makes it easier to sell to, market to, and service customers across multiple channels, including the Web, call centers, field, resellers, retail, and dealer networks. This is d star by providing a comprehensive family of multichannel eBusiness applications and services.Built on a proven, component-based architecture, Siebel eBusiness Applications ar designed from the ground up to be completely Web-based, deliver support for multiple computing platforms, and provide automatic upgrades and parcel distribution that significantly reduce the total cost of ownership. By using the web Siebel use a common channel to market their wares which monetary feasible, considering the amount of information they have to make available to existing and likely customers.The fact that one of their CSFs is to satisfy customers through any service channel, is an advantage that would benefit Siebel in terms of internal growth and competition. Since they have such a numerousness of service channels incorporating many aspects of customer cohesion, they have a competitive edge over other companies offering the same services.How Siebel address its clients inevitably Siebel eBusiness Applications allow organizations to create a single source of customer information that makes it easier to sell to, market to, and service customers across multiple channels, including the Web, call centers, field, resellers, retail, and dealer networks. The multiplicity of the informative avenues that they provide is very compatible with whatever variety of customers they may come into strain with. They provide support for all the major computing platforms including wide awake clients, connected clients, thin clients, and handheld clients. Cr eate a single source of customer and product information that can be used to tailor product and service offerings to meet the unique needs of each customer across all channels of customer interaction Deliver the only integrated, multichannel, Web-based configuration reply that is easy to use, deploy, and maintainCritical achievement Factors of ClaritasClaritas is a provider of marketing data. This data is arranged so that their customers can more easily initiate contact with customers in whatever field they choose to apply. Their users can target their own consumer needs so that the product or service they use can be tailored to fit the desired customer. The vast areas that their data covers i.e. trends, geographical locations and important events, ensures that they offer the best service possible for the service that they are offering which is a resource for marketing needs. This is a competitive advantage and as their clients speak of their efficiency to colleagues, this can onl y mean internal growth in privilege of the company.Claritas addresses its clients needs by combining customer data with unique market information and insights enabling its clients to systematically identify, quantify, reach, and retain their most profitable customers.Their ways of doing this are by providing geodemographic information, qualitative audience research, and highly detailed data on advertising spending across all media. This is a main Critical Success Factor. It involves providing customers with all the information that is available and necessary to gain and retain customers.The service Siebel offers is providing comprehensive application software that can reach a plethora of customers by travelling through many avenues such as the Web, field, retail networks. This service can be improved by Claritas marketing data which can help direct Siebels customers to choose the appropriate channel to reach the customers through. In layman terms, Claritas provides the information about the customers and Siebel provides the means in which to contact the customers. This can help some(prenominal) companies and allow them to mutually benefit from each others strengths.What is a call centre infrastructure?The call centre is a central information point, which the rest of the company can use to gather data about the relationship between companies, products and customers. Murphy Brewery has 9,000 customers base. The problem with them is that their customers were presented with various points of contact within our organization without any one individual taking responsibility for a specific order, query, or request. Customers found that their requests and queries often went unresolved. This information was derived through conducting a self-commissioned survey.The solution was to establish a Customer Care service, i.e. a call centre, that would integrate all concerned information for any agent dealing with a customer. By understanding how customer trends are moving, a company can control the bases of their existence, their customers, and thus maintain a competitive edge over their rivals like Murphy Brewers. This relates to CRM because it is providing the best customer service possible by knowing the customer needs.Activity 2 A Power Analysis of your positionActivity 3 Research Enterprise vision Planning (ERP) and Benchmarking.The definition of ERP is an attempt to integrate all departments and functions across a company onto a single figurer system that can serve all those different departments particular needs. It facilitates communication and enables information to be shared more easily. In the business sense for example, if an order is made, it can be done with all the information about the product or service being ordered available and by eliminating the need to go into different departments, it saves time.Benchmarking involves setting a service line against what a company should have done or being doing to remain competitive. This follows certain criteria such as portability, flexibility, geographical application, facility of integration and facility of implementation.PeopleSoft emission a client server architecture supporting Windows, cell phone technology (WAP), Unix, Linux and Macintosh.They are able to cater for industries, the federal government, Healthcare, manufacturing, Higher Education, Retail and Utilities. This shows an ability to tailor packages for almost any given enterprise.PeopleSoft can implement applications that can handle enterprises on a world wide basis.Facility of integrationThey offer an well-defined integration platform to connect your enterprise to almost any form of enterprise which links to their application on worldwide basis.Facility of Implementation Their software can be easily implemented and installed if desired.PeopleSoft offers a complete packaged software solution for medium sized companies. Since 1987, they have built global enterprise application solutions that meet the chang ing business demands of organizations worldwide.Portablity The company whose ERP systems are being benchmarked is called SAP.Linux, WAP (Mobile phone communications) and Unix.Flexibility Offers custom made solutions and off the shelf industry solutions.geographic application Supports global e-commerce, allowing the organisation to trade world wide with their systems. Facility of integration All major departments can be integrated into a outstanding software solution.Facility of implementation Support provided after the software package has been purchased by a company.Activity 4 Profiling a Strategic team Executive EQ testThe company mission statement appears to be the best British garden magazine. They aspire to become the leading focus of expertise in garden designing, house decoration and culinary worldwide. For example, the service of providing gardening littleons through the Internet could be offered, and eventually they would expand into other educational areas.They researc h to explore other medium attaining international coverage. A means of doing this could be by using SPY IN THE SKY services enabling HiMAC to way out aerial photos of any garden and sell specialised tours. This would serve as a means to provide course over the Internet.This involved aligning financial activities and reports for all titles.In terms of business change, they proposed to have a team solely devoted to dealing with customer queries. They recognised the need for the customer base to expand in order to deal with a greater diversity of customers. They noted some supplier that could help the primary set up of computer based courses as a support if HiMAC took up more educational courses for other organisations. There was a recognition for the need of some departments to receive educate for these new technologies. The accounting functions needed to be integrated into one single report.The decision to copy the model of an Internet based course from SurferTeaching Company was two good and bad. It was good in the sense that by copying, it reduced labour content with less work being involved than if one was innovative. It also provided less work by speeding up processes.It was bad in the sense that by copying another give, it might not have been tailored for HiMAC as a specific company and thus caused problems like internal division. By not being specifically tailored for their company, its design would not cater for their CSF, goals and objectives. Secondly, the practice may carry inherent imperfections which HiMAC might not recognise and breed into their companies thus bringing new issues to consider.