Zipcar Case Study

Zipcar Case Study: Describe the light upon elements of Zipcars line of business model. What are its quantitative and qualitative critical success factors? What mustiness be done in localise to succeed? identify Elements of Zipcars business model Value Propositions Zipcar service provides weapon (ease of use, liberty to travel, hassle-free ownership,, cost thrift, and environmental friendliness for urbanites. They beat say emphasis on convenience and cost saving to permit out from their North American competitors, who have been centering on environmental benefits. Customer Segments Zipcar had a clear romance of their propose customers from the beginning: urban dwellers who do not read a car to bilk to work but need the convenience of a private vehicle time to time. cut throughs research shows that, among urban dwellers, college-educated individuals were the most receptive to this car-sharing business. capital of Massachusetts was the complete loc ation to launch the business. Boston, known as the move City, has a good public transportation system and galore(postnominal) throng do not own cars. The city similarly has meager and expensive parking, especially in the downtown area. With fifty dollar bill colleges in fifty square miles, Boston has the highest concentration of students in the world.

come across Resources There are two key resources that distinguish Zipcar from tralatitious car rentings: one is their wireless engine room platform; the former(a) is their parking location network, spread across the city at the most convenient spots for targeting customers. When a fragment makes ! a reservation for the closest available car, she rarely has more than a five-minute walk to a sparking spot. Critical Success Factors hang backs early grocery research on brisk car-sharing businesses in Europe and America gave them sufficient data and U.S. market depth psychology to enter. Chase also did research on the challenger and up to now considered the possibility of potential competition from traditional car rental agencies and car manufacturers....If you want to get a full essay, order it on our website: OrderCustomPaper.com

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