Chabros International Essay Example | Topics and Well Written Essays - 1750 words

Chabros International - Essay ExampleDubai is on the decline mostly due to tough economic conditions.A closer analysis of the facts provided in the caseful study would suggest strategic management and strategic issues which firm needs to focus on. Two of the important management issues are mode of entry as well as the marketing strategy of the firm.When accounting entry into international markets, firms have relatively diversified options to exercise. From exporting to the establishment of a Greenfield projects, firms can choose the reform strategy based upon the overall situation and the resources available to the organization. However, in order to expand into any market, it is similarly critical to highlight and explore language and cultural differences as well as the institutional differences as these factors tend to have significant impact on the way a firm has to develop its marketing as well as HR strategy.The initial strategy adapted by the firm was to forecast into joi nt ventures with the firms which were not located in the region. This therefore created strong cultural and interpersonal issues for partners who were not utilise to the overall culture and business norms of the region.As such the firm entered into the market without actually making an swither to understand the topical anesthetic dynamics and importance of having local partners. Since firm was entering into different markets for the first cadence it was therefore important for it to either start through the exporting or founding joint ventures with the local firms. However, the firm, actually opened wholly owned subsidiaries in those regions with 100% ownership therefore the necessary detonator was tied up in establishing new facilities.Secondly, the firm focused on one market enchantment continued to expand in other markets despite the fact that major chunk of its sales were glide path from one single market i.e. Dubai. Rather than