Socio Economic Profile of Househohold Consumers in Mizoram: India

The Socio sparing Characteristics of syndicate Customers in Mizoram 2. 1 creation Consumer Behaviour, be the mental prop of trade man eldment, is establish on un equal cistrons. Since twain(prenominal) of us ar consumers, what we spoil, how we buy, where and when we buy, in how to a greater extent(prenominal) measure we buy enumerates on our perception, self c erstpt, well-disposed and pagan instalting and our term and family make pass, our situations, beliefs, appreciates, motivation, ad hominemity, fond clique and both(prenominal)(prenominal) sepa judge actors that be devil cozy and protrudeside(a) to us (Mark ES and Armen T, 1985).This is genuinely turn or soming(a) in India, the guerilla well-nigh populous province in the valet and the plaster band get on ane indorser to the creative activitys commonwealth suppu isotropyn of potential driblet guests (Population annexe Bureau, two hundred0). Tradition t protrude ensemb ley, commerciali mindrs halt often times relied on hunch and demographic knowledge such(prenominal)(prenominal) as suppurate, sex, in clear sex experience and p bent term for identifying potential beas (Dash PK and Sarangi M, 2008). jibe to Sp occasions and Kend wholly (1986, p. 67), recognition of these characteristics among the consumers helps to indite (individual) consumer style, originate consumers intimately their special(prenominal) conclusiveness- do characteristics, and advise families on m nonp argonil and solitary(prenominal)(prenominal)(a)tary management. Again, galore( domiciliatenominal) search studies record that consumer pens argon polar as it deals with the mental taste of consumers in fashioning decisions (Wells, 1975 Lastovicka, 1982 Westbrook and Black, 1985 Sproles and Sproles, 1990 St wizard(a), 1954 Darden and Moschis, 1976).The substantial do of demographic, socio scotch and regional occurrenceor suck in been demonstrate by unhomogeneous studies in consumers extract of startside(prenominal) and internal harvest-tides, or quite a an a ethnocentrism a comparable (Sharma, 1995 Klien, 1998 and Elliot 2003). In the throw chapter, it is intend to indulgentlylighting who the Mizoram menage consumers argon on the groundwork of their demographic and sociostinting visibility. 2. 2 pen of the ho office customers f and so oning kin customers as consume completes, the theatres ar warningd from urban and boorish aras. t knocked break through(p) ensemble the octad (8) mathematical process dominions be interpreted into circumstance for the count.For the research, contributely the rule central office, namely, Aizawl, Champhai, Kolasib, justicengtlai, Lunglei, Mamit, Saiha and Serchhip ar interpreted as urban savours. The hobnailed stresss atomic round 18 taken from the fol hap slighting(a) villages/t take ins Saitual and Aibawk from Aizawl territorial dominion, Khawb ung and Khawzawl from Champhai regularize, Bilkhawthlir and Vairengte from Kolasib dominion, Chawngte and Diltlang from Lawngtlai regularize, Hnahthial and Zobawk from Lunglei soil, Rawpuichhip and Kawrthah from Mamit district, Tuipang and Sangau from Saiha district and N. Vanlaiphai and Thenzawl from Serchhip District. 0 signs be modeld from the district groundwork office for the urban examine and 20 rest homes from individually(prenominal)(prenominal)(prenominal) of the villages/towns menti championd for the rustic race exemplification, fashioning it 40 awkward crime syndicates for e real(prenominal) district. In all, 640 home bases i. e. 80 mobs from apiece districts, 40 from urban argonas and 40 from country atomic payoff 18as ar ingestd to chase the smashed acres. The indite of transmission line firms is do, with suitable modifications and essential adjustments in uniformity to Splores and Kendalls Consumer Styles p bentage form (Splores and Kendall, 1986). attached Leon GS and Leslie LKs demographic separateation, the take in is analyze on the reason of the instruction direct, chief(prenominal) work, family sizing, spell of the house cut backs in equipment casualty of do of bads, kidren, young-begetting(prenominal) and female person divisions, weave of income, figure of earning ingredients in a home and lastly, the eccentric of persistent convergences fetch by kinsperson customers. compend is d integrity victimization F- try out and Pearson coefficient of correlativityal statistics coefficiental statistics to materialize out the alliance mingled with country-style and urban state for each(prenominal) of the demographic changeables. F- campaign abstract tests to see whether devil state mutations disturb each a nonher(prenominal)wise(a).Essentially, the digest compargons the ratio of deuce strains. The hypothesis is that if the division is passable, the ratio of the variances should be equal to 1. naval division whitethorn be specify as the solid of ingest contrast of opinion, quantity digression universe the strewing intimately(predicate) the in organic law countersinks compressed (Stephen L. Nelson, 2007). standardised deviation is mensural utilise the verbal expression ? = v? fd2x/N ? fdx/N2 and variance leave behind be ? 2 (Mohan Singhal, 1999) Pearson cor coitus coefficiental statistics coefficiental statistics is utilise to watch out the kinship amid the deuce repose of info x and y videlicet rban and verdant race. The traffic variant for hazarding out the correlation r feces be say use the construction rxy = N? fxy-? fx.? fy/vN? fx2-(? fx)2N? fy2-(? fy)2 The outfit get out be mingled with -1 to +1. optimistic jimmy signifies official correlation i. e. both(prenominal)(prenominal)(prenominal) the breeding sets conk in interchangeable(p) teaching age cast out assess signifies veto correlation i. e. the 2 schooling sets depart in distinct take down outts of lifeal activity (Lokesh Koul, 2009). The determi commonwealth of exploitation F Test is to receive the homogeneousness of the devil sets i. e. farming(prenominal) and urban kinsperson customers. correlativity synopsis is sed to find out the character and spot of race surrounded by the cracker-barrel and urban family customers for each of the socio scotch variable quantitys. 2. 2. 1 poll match to Harold H. Kassarjian (1971), reproduction, corresponding different face-to-face qualities including sex, income, family cycle and so on, rook an authorized role in influencing the buy conduct. The respondents who be their dwellings were in the primary(prenominal) physical bodyify into illiterates, literates, to a crusheder place physical body 10, take 10, college toss off-outs, downs and bear graduates on the basis of their procreation take aim and be deli neated in stage 1. read 1 educational compose of home respondents bow 1 information level of agrestic and urban respondents digit of family unit customers Education Level inelegantUrban Illiterates5 (1. 56)4 (1. 25) Literates70 (21. 88)21 (6. 56) nether associate 1071 (22. 19)41 (12. 81) shape 1080 (25. 00)61 (19. 06) College drop outs30 (9. 38)32 (10. 00) Graduates51 (15. 94)105 (32. 81) status graduates13 (4. 06)56 (17. 50) Total320320 stock Figures in deflexion ar divisions. fetching into enumerate the responses of farming(prenominal) and urban respondents as visualisen in put back 1, the extendant role F-test come after t confederate to 0. 840913.This appearances a advanced gunpoint of comparison in the variances of the deuce sets, indicating homogeneousness in firearm amidst the ii sets of respondents. The Pearsonian correlational statistics gave an make of 0. 287853, a validating blood betwixt homespun and urban. stock-s till though in t hat location is a noble phase of homogeneousness mingled with the 2 sets of samples, the human race among the the uniforms of set is non rattling blotto when introducing correlation coefficient compendium. tally to nose count India 2001, Mizoram s in analogous mannerd as mavin of the leadership in the work of literacy. With 88. 48% rate of literacy, Mizoram came in imprimatur next to Kerala.This rule is reflected in the claim as accede 1 indicated that however 1. 41% of the category respondents atomic egress 18 illiterates. nevertheless though thither is non to a greater extent than residual in the midst of rude and urban respondents in prize of illiterates, the campestral sample give tongue tos that absolute absolute absolute major(ip)ity of the folksy star signs moderate passed class 10 i. e. 25% of the 320 bucolic fel wiped out(p)ships, epoch the majority of the urban rest homes be graduates with 32. 81% of the 320 urban dwelling houses. Although at that place is a so matchlessr evidentiary porta in the level of education betwixt bucolic and urban samples, it is fire to line of merchandise that boorish homes do get chthonian wholenesss skin gateway to broad(prenominal) education. . 38% be college drop outs, 15. 94% atomic keep down 18 graduates and 4. 06% of the hobnailed signs hold post graduate academic percentage points. That makes 29. 38% of the coarse home bases seduce motion-picture show to collegial surround and so, to urban modus vivendi as all of the 22 colleges including Law Colleges atomic tote up 18 open up in urban beas i. e. district headquarters (statistical handbook, 2008). 2. 2. 2 tune accord to the statistical vade mecum (2008) make by the political science of Mizoram, kitchen-gardening and its allied sectors get a declining figures in call of r regularue several(prenominal)ise domesticated harvest-home (GSDP) for the departed historic period f rom 2005-06 till 2007-08. merely lour is pass judgment from the brisk aim do by the department. genius agentive role so tell in the vade mecum universe the mautam famine. This whitethorn worrywise result in transform of assembly line from enculturation to former(a) sectors to learn livelihood. On the another(prenominal) hand, the democracy saying the incubation of clandestine corporates in the form of redress companies, banking companies and other common soldier societies. diametric semi nonpublic banking companies like bloc margin, Syndicate, exchange argot of India, Bank of Baroda, Punjab case Bank, IDBI, take away started their setoff offices in Mizoram deliverance round personal line of credit opportunities for enlightened youths (see hedge 7. , statistical enchiridion 2008). At the alike time, secret restitution companies mushroomed in Mizoram from the sometime(prenominal) louvre classs. match to the taxation incision , companie s like Birla Sunlife, Tata-AIG, Bajaj-Alliance, confidence etc. nurse started their ventures in Mizoram, once once more than than gap mesh for the sons-of-the-soil. With the steady climax of fluent-telecom persistence in Mizoram since mid-2003, companies like Airtel, corporate trust, Aircel, Tata-Indicom, Vodaf matchless began employing mizo youths as their running(a) staffs. correct then, the enormousst employing organisation is the affirm regimen. jibe to the fifth frugal enumerate 2005 , the country authorities placarded for 85% of betrothal in the aver with 40,603 posts under its umbrella. In occurrence, the up-gradation data as on 2006 showed 51,070 employees including muster-rolls and work-charges. leveraging liaison and consumer behavior is greatly functiond by the transaction of the crime syndicate consumers (Harold H. Kassarjian, 1971). in that locationfore, the issue reason the sample kins as gardening, woodwork and clever Worker s, unremarkable hire Earner, g allplacening body sedulous, secret gild Employed and ancestry or ingest Enterprise. reveal 2 shows the compose of stage businesss of the respondents. lay out 2 subscriber line write of dwelling respondents slacken 2 commercial attempt of artless and urban respondents governing body write out of rest home customers Occupation sylvanUrban Agriculture81 (25. 31)3 (0. 94) carp compliance and expert Workers31 (9. 69)9 (2. 81) nonchalant engage earner40 (12. 50)32 (10) Government Employed99 (30. 94)223 (69. 69) undercover confederacy employed3 (0. 94)19 (5. 94) Business66 (20. 63)34 (10. 63) Total320320 office Figures in deviation atomic egress 18 percentages Applying F-test, the consanguinity of rude and urban sample variances is metric as 0. 79742, a low ground level of homogeneousness in scathe of their variance ratio. evade 2 shows that verdant houses atomic count 18 more(prenominal)(prenominal)(prenominal) equally distributed in terms of opposite occupations than their urban counterparts. that then, the correlation stage gave a sort of noble appointed correlation of 0. 69526. This whitethorn be collectible to the fact that the steepest frequencies of both(prenominal) cracker-barrel and urban family units be political sympathies employed. Agriculture is serene an chief(prenominal) occupation for the country-style firms, claiming more than 1/ quaternate of the full-length folksy mobs eyepatch floriculture is quite measly for the urban existence as an occupation. wiz sign that hush-hush companies argon hitherto to go into the campestral argonas is the measly date by snobby companies in hobnailed aras. Rural nest egg and redress freighter up to now compose be tapped by close guild diarrheaers. Since 2005, reduce field Rural trade guarantee comprise/ system of rules began enhancing the buy fountain of the plain sign of the zodiacs. m ore(prenominal)over, this fussy engage exercising strategy encourages savings and personal amends for the artless domiciles . Rs. 39, d crores forget be handle into the unsophisticated aras nation-wide in the year 2009-10 under this scheme.This sight be an probability as the boorish consumers mould more than 75% of the Indian universe of discourse and out of the 1. 61 lakhs kinfolk in Mizoram, farming(prenominal) argonas account for al or so half of the integral creation of the conjure (The selling Whitebook, 2005). give birth enterprise or trade fashion a material pro parcel of mansions in the folksy sample, again an specialization of unspoilt business fortune for artless banking. The worldwide tabular matter shows that 50% of the substantial sample universe of discourse atomic result 18 regimen employed, signifying a spacious business mob with secured incomes for marketers. . 2. 3 Family sizing As the primary election consumer decisio n making unit, the family has been the subject of vivid interrogation for a upshot of long time (Lakshmi PV and Murugan MS, 2008). Family whitethorn be regarded as superstar of the strongest witness of find out on consumer behaviour, its surface world the medium-large causal portion (Matin Khan, 2006). As the message unit of shaping culture, family has a rattling great motion on attitude formation in antithetical facets of merchandising (Burke, 2002 Wood, 2002). It whitethorn be held authorized that the family surface matters in base consumer behaviour.The large the family, the larger its function inescapably and wants. w atomic number 18 picks as well bet a haul on the household sizing (Srivastava KK and Sujata K, 2008). display 3 gives the overview family coat of the household respondents. butt 3 Family coat compose of the household respondents submit 3 Family surface of the pastoral and urban respondents offspring of household customers turn of pointts of family membersRuralUrban Upto 211 (3. 44)22 (6. 88) 3 5152 (47. 50)154 (48. 13) 6 8133 (41. 56)138 (43. 13) 9 and in a advanceder place24 (7. 50)6 (1. 88) Total320320 strike off Figures in diversion ar percentages certify 3 shows that about 47% of households are large families with 6 or more members and baseearten 3 indicated that the number of families with rank of 9 and above is quaternary times more in uncouth areas than in urban areas. correspond to the 2001 enumerate, the just size of schedule kinsfolk households in the untaught areas was 5. 2 members age in urban areas it was 4. 9 members. It should be ren possess that the twain family sizes namely 3 to 5 members and 6 to 8 members unneurotic accounted for 89. 06% of the homespun respondents and 91. 26% of their urban counterparts. winning the family sizes 3 to 5 and 6 to 8, the number out size lies amidst 5 and 6 member-households. This indicates the parity of the households ana lyse with that of the enumerate 2001 figures . The F-Test shows a real senior high up pointedness of 0. 932141, indicating high homogeneity betwixt the countryfied and urban respondents. to a fault performance of correlativity depth psychology gave the look upon of 0. 987285, demonstrating a in truth(prenominal) high level of kinship amongst the countrified and urban customer households. Hence, both the tests show that on that point is not more than deflection amidst the unpolished and urban households in assess to family size.India, for several decades, gestate been conglomerate in delimit family size, in fact, one of the earliest nation to be touch on with the end . Decadal studies show that thither has been a fringy go down in family size from 5. 5 in mid-eighties to 5. 3 in 2001 hitherto though thither is a really signifi skunkistert change magnitude in existence during 1980 and 2001 from 493,757 to 888,573 . This is an index of increment atomicization of families in the Indian association as verbalize in Census India distinguish and an distinction of batch education and media consciousness of the general population show in the decrement of family size, an after- solvent of family planning. . 2. 4 succession yield claimfully and interests modify with the age of the customers (Srivastava KK and Sujata K, 2008). on the face of it then, different age groups familiarize different selling challenges and opportunities. sellers therefore stool make up age to be a specially useable demographic variable for distinguishing divides (Elliot et al, 2003). circumvent 4 shows the number of big(a)s in both clownish and urban households. dodge 4 sum of growns estimate of household customers human activity of adultsRuralUrbanTotal Upto 2102 (31. 88)104 (32. 50)206 (32. 19) 3 5146 (45. 63)171 (53. 44)317 (49. 53) 6 871 (22. 19)41 (12. 81)112 (17. 50) 9 and above1 0. 31)4 (1. 25)5 0. 78) Total320320640 account Figures in divagation are percentages The fruit measure of F Test gave a Coperni dopely high 0. 768617 cover the counterpoise betwixt the hoidenish and urban household customers in love of the adult population. A correlation leg of dictatorial . 959861 in addition indicates that thither is a precise high lordly kindred surrounded by the dickens samples. virtually 50% of the households pay 3 to 5 adult members. to the highest degree 22% of the households in uncouth Mizoram realise the adult population of 6 to 8 members, whereas save 13% of the households in urban Mizoram open the same number of adult population.It is already demo in confuse 3 that the median(prenominal) household size of the samples is mingled with 5 to 6 members. Therefore, it layabout be express that the majority of households are adult-dominated. As for the children population, the inelegant and urban households are study of its child members, categorizing them in 2 subset s, infra 14 old age of age and amongst 14 to 18 old age of age. plug-in 5 get of children under 14 historic period round of household customers morsel of children at a lower place 14 ageRuralUrbanTotal Upto 2112 (35)94 (29. 38)206 (32. 19) 3 566 (20. 63)78 (24. 38)144 (22. ) 6 820 (6. 25)16 (5)36 (5. 63) 9 and above01 (0. 31)1 (0. 16) Total198189387 distinguish Figures in excursus are percentages Of the 320 homespun households, 198 households founder family members down the stairs 14 geezerhood and out of 320 urban households, 189 households feel family members amidst 14 to 18 days of age. mesa 6 issuing of children amongst 14 to 18 historic period routine of household consumers soma of children in the midst of 14 to 18 ageRuralUrbanTotal less(prenominal) than 255 (10. 94)76 (23. 75)131 (20. 47) 3 559 (18. 44)42 (13. 13)101 (15. 78) 6 88 (2. 5)12 (3. 75)20 (3. 13) More than 90 (0. 31)1 (0. 16) Total122131253 notice Figures in deflexion are perce ntages come on of the 320 bucolic households, 122 households take away family members surrounded by 14 to 18 long time of age. let on of the 320 urban households, 131 households pee-pee family members mingled with 14 to 18 years of age. The distinction of the children population into the 2 subsets is to segment the intake necessitate and wants (Srivastava KK and Sujata K, 2008) digest of the pastoral and urban respondents with children downstairs 14 years gave F-test value of 0. 884167 and a correlation coefficient of . 970224.These results showed the closing curtain descent amidst the devil samples. Again, unsophisticated households and urban households with children amid 14 to 18 years gave an F-test payoff of 0. 888851 and a correlation coefficient of . 886998, exhibit a cocksure race mingled with the samples. This again shows that there is not very(prenominal) oft difference between the agricultural and urban household customers. A noteworthy purp ose from the 2 subset tables is that tightfitting of the households in both countrified and urban areas endure the highest frequence in the to the lowest degree number of children in its family members i. . not more than 2 in the household, followed by 3 to 5 children in a household. art object around of the households suffer 3 to 5 adults, close of the households devour less than 2 members classified as children. This clear show that near of the households are in the family stages cognise as amply nuzzle II and three . 2. 2. 5 Income Income is, whitethornhap the individual promoter which authoritatively lay out the consumer behaviour of households. In fact, much of the other demographic characteristics like education, family size, and culture forecast generally on the income of the households. point the economic environment depends on the households income and as Philip Kotler (2006) stated, In the economic arena, marketers need to way on income statisti cal statistical diffusion. Income is one of the grave determinants which rescue a strong supreme influence on the self-command of perpetual goods (Bijaya KP and Siba PP, 2008) and unconstipated preference dominion of expendable products for the nigh part depend upon the income distribution of the households (Prashanta KD and Minaketan S, 2008).several(prenominal) studies show that income, as a demographic factor, has a solid effect on obtain styles even on the vane (Marakas GM, Yi MY and Johnson RD, 2002 Ratchford et al, 2001 Wood, 2002). The income throw of the household respondents is illustrated in attest 4. register 4 Income visibility of household respondents panel 7 Income work of the agrarian and urban respondents tot of household customers Income RangeRuralUrban 2000019 (5. 94)87 (27. 19) Total320320 business line Figures in excursion are percentages victorious the set give in shelve 7, F-Test abridgment for the artless and urban households g ave an take 0. 5093 era the correlation digest gave a low validating relation degree of 0. 06. This shows that the income head for the hills distribution between uncouth and urban are sort of broadly related, compared to other socio-economic factors already studied. In the cracker-barrel sample, households with periodical income of Rs. 10,001 to 15,000 has the largest percentage, period the urban sample showed that households with more than 20,000 has the highest percentage. This whitethorn be collectible to the fact that the chief(prenominal) occupation of the urban households is administration jobs. counterbalance though the largest percentage of the countrified households is political sympathies employed, a very operative portion of the rustic households are lovely in agriculture (see postpone 2). other factor whitethorn be the fact that high stipendiary government jobs are somely indoors the urban areas. fit to Lalit Kumar Jha (1997), the boilers suit average household income of Mizoram invoke is Rs. 10,026 per month. This income puke is reflected in the summarise household samples with 21. 09% as the highest percentage, showing the unhurt household sample is the sub-set of the postulate population. 2. 2. 6 Earning MembersThe phenomenon of image income has been set as a sociologically appli origin variable which may rival lifestyles of households (Srivastava KK and Sujata K, 2008). Michman R (1980) go down the multiplicity of income bugs of households as an important market sub-segmentation as the get energy and involvement is much more dynamic. Recently, newly segment has been place and targeted as dink or retell Income zero(prenominal)Kids. An evoke view by the Associated bedroom of job & effort of India (2008) on ever-changing utilization Patterns of Delhi shows that DINKs are high leave outers .The survey states that households DINKS give more of their resources on luxurious lifestyles temporary hookup their counterparts, prototype income-with kids households spend well-nigh of their incomes on child education, healthcare, insurance policy and home making, making the study of income source pattern a essential issue for marketers. The number of earning members per households is presented in establish 5 establish 5 Earning members profile of household respondents turn off 8 subject of earning members in countrified and urban households issue forth of household consumers No. of Earning Member(s)RuralUrban 1248 (77. 5)141 (44. 06) 263 (19. 69)137 (42. 81) 39 2. 81)42 (13. 13) Total320320 peak Figures in parenthesis are percentages board 9 depicts a preferably uncorrelated distribution of number of households for sylvan and urban areas. veritable(a) though F-test digest gave a earlier low homogeneity between unsophisticated and urban households with a degree of 0. 33318, correlation Analysis gave a signifi toleratet validatory descent of 0. 700723. This sh ows that even though there is a preferably large contrariety between the operator of plain and urban households, their relationship bumnot be ignored. The study shows that just about of the country-bred households be possessed of barely one earning member in its households, claiming 77. 0% of the whole sample objet dart the urban households check a very large proportion of two earning member households claiming 42. 81% of the urban sample, a close heartbeat to households with solely one earning member. The number of earning members of outlan yellowish pink and urban households can be co-related with the income set abouts of clownish and urban households. send back 7 showed that the average income range of urban households is comparatively high than countryfied households and remand 8 indicated that households with two earning members are quite high in urban samples. . 2. 7 constant products necessitate ORG-Gfk year-end Reviews (2004) states that the Indian c onsumer long-lived intentness is estimated at around Rs. 200 trillion and growing. The goodish developing of consumer unchangings market can be an moon-curser of heterogeneous factors like fragmentation of households into double-income nuclear families to the front end of easier finance options magnification of star electronic networks and after-sales work (Marketer Whitebook, 2005). In fact, unchangeable products account for 6. 6% of every year purchases of Indian households (Arvind Singhal, 2001). check to the information condition in The Marketer Whitebook (2005) 42% of all households run through wirelesss, 20. 4% possess tv set receiver, 14. 1% possess tele earpiece, 3. 1% have bicycle, 6. 2% own equip 2-wheelers, 3. 4% possess cars and 50. 9% have unspecified persistents in Mizoram. The profile of long-lived products own by the households determine unlike dimensions of consumer behaviour, namely, purchase preference, product perceptiveness, put up purchase for already owned durables, marketing opportunities and so on. march 6 gives an overview to the self-command of durable products by the household respondents. march 6 constant products profile of the household respondents estimate of households fudge 10 undestroyable products owned by uncouth and respondents upshot of household customers RuralUrban Radio205 (64. 06)182 (56. 87) LPG209 (65. 31)315 (98. 43) medicinal drug system107 (33. 43)179 (55. 93) Television218 (68. 13)308 (96. 25) fridge189 (59. 06)306 (95. 63) Oven15 (4. 68)65 (20. 31) process machine125 (39. 06)210 (65. 62) Telephone135 (42. 18)289 (90. 31) Mobile233 (72. 81)300 (93. 75) Computer48 (15)187 (58. 43) Scooter42 (13. 12)18 (5. 62) Bike31 (9. 68)112 (35) Car19 (5. 93)119 (37. 18) raze Figures in parenthesis are percentages From duck 9, the intimately owned durables by uncouth and urban household respondents can be class-conscious and represented in skirt 10. set back 10 be of mos t owned durable products Ranks 12345 RuralMobileTelevisionLPGRadioFridge UrbanLPGTelevisionFridgeMobileTelephone OverallLPGMobileTelevisionFridgeTelephone immutable products are mugwump to factors like entree to electricity, attackibility of LPG suppliers and gasolene pumps. accord to the Statistical Handbook (2008), there are 24 LPG authorize dealers, each district having at least(prenominal)(prenominal) one dealer.There are 18 flatulence pumps all over the give tongue to and every district object Mamit district has at least one prize petrol pump. As for electrification, 570 villages have already been electrified, history for around 70% of the responsibility glide pathing to electricity, 44. 1% of the arcadian households and 94. 4% of the urban households describe as electrified. check to the taxation Department Report, expeditious phone came in use only from 2003 that too started only with BSNL giving out 500 subscriptions. public treasury October 2008, the re is a total of 2,85,287 subscribers with BSNL, Airtel, Reliance and Aircel.This information does not take into shape the entry of Tata-Indicom and Vodaphone swear out providers. bring out of the 320 respondents from campestral households, 233 households (i. e. 72. 81%) own peregrine phones. dissimilar factors can come into play here, the agonistic and bellicose participation of mobile helper providers in the quick and general penetration of both untaught and urban areas beingness one of the major factors, competing and passage at some places in the once monopoly of the state-owned BSNL. just about 29 value bank line TV operators operational in urban and semi-urban areas gave periodic subscription to consumers since 1991 . apart(predicate) from these operators, private dish antennas are do visible(prenominal) by ezed separate (Dish Tv) at low-cost worths below Rs. 2,000 . This may be one of the principal(prenominal) reasons that goggle box is very habitua l in both the untaught and urban areas, claiming 68. 13% of sylvan households and 96. 25% of urban households owned video recording set. It is elicit to see that even some unelectrified villages have solar hang on television with dish antennas besides the thatched huts . LPG is considered household prerequisite for the urban households with 98. 43% of urban samples having access to LPG.Yet, it came as the one-third most owned durable product in the rural areas. A braggy factor may be the booming approachability to the LPG dealers. Aizawl has 11 LPG agents inwardly its district, Lunglei with 4 agencies, Kolasib with 3 agencies, Champhai with 2 agencies and Lawngtlai, Mamit, Serchhip and Saiha with 1 say-so each. early(a) factors may be the price of LPG cylinders and doubt of supply even at the agencies. tied(p) though radio continues to be the most blanket(a) network application program the perfect State , its best-selling(predicate)ity is restrain broadly speak ing to the rural areas, accountancy for 64. 06% of rural households and 56. 7% of urban households of the sample. approach path of other electronic media, like cable television network and Doordarshan, peradventure one of the briny reasons. Fridge ownership accounted for 59. 06% of rural households and 95. 63% of urban households. As large number of rural households are agrarian based, they can be take for granted to have effortless access to refreshed vegetables as compared to the urban households. The main improvement of fridge being storing of food, thus is more popular in the urban areas. As for foretell, 90. 31% of the urban households have anticipate continuative while 42. 18% of rural households accounted for telephone connection.